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I’m Already Doing Marketing and Advertising. Do I Really Need Public Relations Too?

CEO Insider

With my new book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, my goal was to demystify the often-misunderstood public relations industry by answering questions frequently posed by business leaders in an “advice column” format. Do I Really Need Public Relations Too?

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How To Navigate The Ever-Changing Public Relations Landscape

Eric Jacobson

Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts.

Insiders

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Foxes And Hedgehogs: Which One Are You?

Lead Change Blog

With a background in public relations, marketing, and internal communications, HR had become an accidental specialty – I was a jack-of-all-trades and master of none. In 2001, I accepted my first official leadership position as a human resources director with one audacious goal – to be and do all the things to serve all the people.

Collins 366
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Book Review: Leadership Is Dead: How Influence Is Reviving It

Michael Lee Stallard

I highly recommend this book. The timing of this book could not be better as today’s news headlines recount more people around the world rising up to challenge dominating leaders and illegitimate governments in hopes of replacing them with the type of leader Kubicek describes.

Influence 305
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Make It, Don’t Fake It with Sabrina Horn

Let's Grow Leaders

Get Sabrina’s Book. 33:57 – Why honesty is a great marketing strategy. 36:58 – Advice for women (and men) in confronting gender discrimination and bias. 38:54 – Three steps you can take now to reestablish your integrity and build a foundation of authenticity for your influence. Connect with Sabrina.

PR 519
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The Importance of Domain Name Selection for Non-Profits

Lead Change Blog

If you borrow a page from Gaga’s book and use one of the hundreds of newer domain name extensions now available, you can be creative—use a. It’s your ‘calling card’,” said Kim Livengood, the owner of a public relations firm using the name www.TheEclipse.agency. “As foundation , agency , or.

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Making True Leadership Shine

Persuasive Powerhouse

Rick has now published a fiction book called Radiance. I asked him to write another guest post tying in the book with the subject of leadership. You can purchase a copy of his book at the usual places online - please do. What is it about the term “public relations” that brings the pot of social ire to a boil?

PR 214