Harvard Business Review

MARCH 8, 2012

So many brilliant people have been writing, speaking, and sharing case studies over that length of time, that if I only listed a few, I'd miss some really important thinkers. But despite this outpouring of expertise, many organizations still find marketing in the social era ridiculously hard to do well, if at all.

Marketing 15

Marketing Brand Mass Marketing Metrics 15

Harvard Business Review

OCTOBER 31, 2011

Editors' Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Aubrey had transferred from the Coe's up in Flowing Wells, where he'd been the store manager for 10 years. Yes, sir, I was worried about that, too — market saturation.

Case Study 9

Case Study Marketing Real Estate Retail 9

N2Growth Blog

JANUARY 18, 2011

Bottom line: serving oneself just doesn’t work for anyone! We are only as good as the people who surround us, and it’s up to us to set the climate. The beautiful thing about your story is it makes for a wonderful case study. https://www.managers.org.uk/practical-support/management-community/blogs/why-are-ceos-rarely-fired

Leadership 420

Leadership CEO Blog Learning-by-Doing 420

Strategy Driven

NOVEMBER 17, 2010

Inside you’ll find scenarios, case studies, tips, templates, and checklists that will help you capture and retain your company’s intellectual capital as Baby Boomers leave the workplace. He has a marketing communications degree from Bradley University. Speak Your Mind Tell us what youre thinking.

How To 62

How To Tacit Knowledge Mentor Intellectual Capital 62

Harvard Business Review

DECEMBER 19, 2017

They argue that the market has become saturated because of the barriers to entry are low (do we really need 53 subscription box companies offering sex products?), Moving from “top-down” valuation to “bottom-up” The default valuation method for finance professionals is “top-down” in nature.

IPO 8

IPO How To Metrics Bottom-up 8

Harvard Business Review

AUGUST 28, 2017

Through a study of AI that included a survey of 3,073 executives and 160 case studies across 14 sectors and 10 countries, and through a separate digital research program , we have identified 10 key insights CEOs need to know to embark on a successful AI journey. Furthermore, early AI adopters are 3.5

Survey 9

Survey Execution First-mover Advantage Technology 9

Harvard Business Review

SEPTEMBER 13, 2012

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Finally, even large projects can be broken up into what a banking client of mine calls "human bites."

Supply Chain 15

Supply Chain CIO Budgeting Project 15

Harvard Business Review

JULY 21, 2014

Is there a market opportunity the company is overlooking? If the finance person frets about keeping expenses under control, discuss expense numbers,” says Sheen. “If Case study #1: Build buy-in ahead of time. An 8-fold increase in the marketing budget. Case study #2: Impress with unique visuals.

IPO 8

IPO Audience Chief Information Officer Case Study 8

Harvard Business Review

SEPTEMBER 28, 2015

But while this notion is uncontroversial in finance, it is disruptive in health care (and education ) where we tend to exaggerate the importance of immediate costs and take a myopic view of benefits. However, these drugs eliminate the virus with up to 99% effectiveness in some genotypes and few, if any, side effects.

Health Care 8

Health Care Short-term Insurance Long-term 8

Harvard Business Review

AUGUST 15, 2017

“Before you respond to a request or knock on a door in a marketing capacity, you need to establish that the company can pay you and will pay you,” he says. ” The bottom line: Don’t work with clients who have a bad reputation. Pearce recommends you “try to get as much money up front” as possible.

Long-term 8

Long-term Follow-up Project Due Diligence 8

Harvard Business Review

NOVEMBER 23, 2010

For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched.

Process 14

Process CEO Insurance Banking 14

Harvard Business Review

JUNE 19, 2015

You’ve got an idea for something that will improve your company’s bottom line or make it a better place to work. In an ideal world, you’d come up with a genius new idea, tell your coworkers about it, and they’d immediately grasp its brilliance. “That’s the language of marketing,” says Butman.

Project 8

Project Restructuring Hotels Case Study 8

Harvard Business Review

MAY 31, 2018

Capital markets, as a whole, are also moving in this direction. In 2016, socially responsible investing made up more than one out of every four invested dollars under professional management. In turn, this will foster better social outcomes and create new markets and consumer segments. This initiative will soon connect all 1.3

Company 8

Company Decentralization Long-term Operations 8

Harvard Business Review

NOVEMBER 23, 2010

If the discount airlines are ten times more dangerous, this rises to 1 in a million, but you make up for this by saving $50 per flight. By forcing people to purchase additional seats it would inevitably drive up the demand and therefore the price of airline tickets (and I fly quite a bit). One or nine? It is around 100.

Airlines 13

Airlines Report Guidelines Discount 13