In the CEO Afterlife

MARCH 21, 2011

The J&J folks set the crisis management standard for all others to follow—to be prepared for that inevitable day when disaster WILL strike. I suspect today’s J&J management learned from their predecessors when saddled with the prevalence of product recalls ranging from pills to hip implants. I see little effort to rectify.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. Focused companies don’t fret about “doing more with less.” Focused companies thrive by “doing less, better.”. Why is that? They Create It.

Strategy 100

Strategy Brand Brand Management Marketing 100

In the CEO Afterlife

DECEMBER 31, 2011

In this blog, I am not arguing against a clear definition of where a company is going and what sets it apart. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. Crisis Management: The Ultimate Test of a Leader [link].

Blog 222

Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. The company that now owns Brylreem Hairdressing is Combe Inc., Their slogan is: We’re not a Me-Too Company, We’re a What-If Company.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

JUNE 19, 2011

As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. Those were the heyday of problem/solution brands such as Scope Mouthwash, Ban Deodorant, Ultra Brite Toothpaste and Clearasil Cream. Human Resources. The theme is familiar.

Advice 147

Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

JULY 24, 2011

The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. Whenever they change companies, they want to put their mark on their new company’s brands.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. The company that now owns Brylreem Hairdressing is Combe Inc., Their slogan is: We’re not a Me-Too Company, We’re a What-If Company.

Brand 131

Brand CEO Stage-Gate Marketing 131

Eric Jacobson

AUGUST 8, 2018

Guest Post: By Debbie Laskey There is no denying that social media has changed how brands communicate. All aspects of business have been affected from technology to human resources to marketing. Therefore, in today’s social climate, who owns a brand’s messaging? Own the news – that way, you craft your brand messaging. [2]

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

AUGUST 4, 2015

. “I’m pretty convinced that there are superficial differences in culture and communication and how people do things,” said the global human resources officer. In the 1990s, P&G, like other companies, sought to take advantage of global scale and technology platforms, rolling out their products worldwide.

Globalization 8

Globalization Company Self-aware Merchandising 8

Harvard Business Review

JULY 24, 2014

And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. A 2008 survey of chief marketing officers and brand managers by the Association of National Advertisers found that 64% say their brands do not influence decisions made at their companies.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

JANUARY 23, 2014

A few years ago Dave Ulrich, a management thought leader from the University of Michigan, made a comment I found both insightful and profound: “ Every leader needs to have a model of organization design.” An effective organization design model guides a manager in answering five fundamental questions in a thoughtful and well-integrated way.

Ulrich 8

Ulrich Cost Efficiency Consultative 8