The Practical Leader

MAY 8, 2019

That’s brand management in many companies. Companies spend big dollars on research, marketing, and promotions to attract customers. But poor service experiences don’t match the brand promise. So customers drift away while marketing spends more money to attract more customers.

Brand 94

Brand Power Brand Management Conference 94

In the CEO Afterlife

OCTOBER 11, 2011

The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. So, why shouldn’t marketing investments in brand equity require the same accountability?

Brand 253

Brand CEO P&L Brand Management 253

Talent Anarchy 1

AUGUST 25, 2023

In today’s ever-evolving job market, individuals are constantly on the lookout for career paths that promise stability, growth, and fulfillment. Sales and Marketing One of the most prominent career paths within consumer non-durables is sales and marketing.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

In the CEO Afterlife

APRIL 10, 2011

Pursuing Entrepreneurial Companies: Grad Advice. When a company has clout, there isn’t much incentive to re-invent. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. Read the company’s mission/vision statement. Read the company’s mission/vision statement. Leadership.

CEO 170

CEO Advice Company Competitive Advantage 170

The Practical Leader

AUGUST 16, 2023

Some managers will complain about a declining work ethic. When we look at 360 assessments or engagement surveys, it’s clear that a more accurate response to these managers is; nobody wants to work for you. Yet despite our very tight job market, highly effective “magnet companies” attract and hang on to good people.

Energy 52

Energy Crisis Absenteeism Leadership 52

In the CEO Afterlife

JUNE 19, 2011

A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Today, we represent a marvelous marketing opportunity. Aha,” say the savvy marketers. The world’s best marketers are on to us. In the CEO Afterlife. Main menu Home.

Advice 147

Advice Marketing Marketing Strategy Brand 147

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 325

Brand Brand Management Blog Media 325

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). You be fast. You be nimble.

Creativity 240

Creativity Brand Management Marketing Resistance 240

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods).

CEO 204

CEO Brand Brand Management Human Resources 204

Women on Business

JUNE 26, 2012

It is the recognition of a brand that makes the company, service, or product what it is. In our increasingly visual society, it’s difficult to build brand recognition because of the plethora of competition. Without the consumer’s ability to visualize a brand, however, it is destined to fail.

Brand 211

Brand Brand Management Retail Advertising 211

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. Focused companies don’t fret about “doing more with less.” Focused companies thrive by “doing less, better.”. Why is that? They Create It.

Strategy 100

Strategy Brand Brand Management Marketing 100

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. In those days, and in those companies, you never heard the word, “entrepreneurial.” In that company, I learned how to slay Goliath. 2000 – Kraft buys Nabisco.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. Be very, very smart.

Brand 271

Brand Blog How To Public Relations 271

In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. In this blog, I am not arguing against a clear definition of where a company is going and what sets it apart. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

OCTOBER 17, 2011

The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The ramification is clutter, the enemy of brand messaging. Share it: Tweet.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

MARCH 21, 2011

Good Brands Gone Bad. by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Call it a hiccup or a long-term slump; every brand faces a crisis. The J&J folks set the crisis management standard for all others to follow—to be prepared for that inevitable day when disaster WILL strike.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 170

Brand CEO Stage-Gate Marketing 170

leaderCommunicator

SEPTEMBER 25, 2012

billion lost in market value – in one day. They’re taking a collective view of managing all the disparate parts that influence brand promise, changing the way they work and organize themselves internally so that the entire organization is focused on delivering the brand promise. So, the fusion of brand and culture.

Brand 141

Brand Reputation Human Resources Brand Management 141

Strategy Driven

AUGUST 11, 2020

One of these things is the branding of a company and building brand awareness. If this is your first experience with a start-up, here are some top tips to help you build your brand successfully. Every step of starting a business will require you to do thorough research and to help create a top brand. Social Media.

Brand 73

Brand Succession How To Tactics 73

The Practical Leader

JULY 3, 2019

” The leader of a rapidly growing company asked us to help “fine tune” their service delivery. He declared that his was truly a customer-oriented company. This sign on the wall of struggling diner points to a root cause of poor customer service: Customers who feel our servers are rude should see the manager.

Ethics 49

Ethics Brand Management Brand Operations 49

Women on Business

DECEMBER 2, 2012

I had a background in marketing and brand management, and working with concepts and ideas was my passion. We share the same vision for the company, communicate well, and respect one another as friends and professionals. She was a good friend of a friend and came with excellent references.

Franchising 255

Franchising Finance Brand Management Advice 255

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. When it came time to drive cows to market, the hot tattoo was a convenient way to identify a particular cow. Brands are powerful tools for customer trust.

Brand 150

Brand Airlines Wilde Tools 150

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. How do you influence hiring managers to slow down and find unicorns? Only extremely nimble companies may offer on the spot.

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 131

Brand CEO Stage-Gate Marketing 131

Skip Prichard

FEBRUARY 8, 2021

This is an except from Jan-Benedict Steenkamp’s Time to Lead: Lessons for Today’s Leaders from Bold Decisions that Changed History , New York: Fast Company Press. In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. Printed by permission. . His vision was—.

Charisma 144

Charisma Bond Leadership Brand 144

Strategy Driven

JANUARY 9, 2020

Starting a digital marketing agency is one thing, making it a successful entity is quite another. If you are in Australia then look for the digital marketing Brisbane has to offer. You can introduce yourself and your digital marketing agency with great ease and comfort. Focus on Your Own Branding. The Pricing Factor.

Marketing 13

Marketing Tips Succession Price 13

Harvard Business Review

DECEMBER 19, 2023

A conversation with Wharton’s Tom Robertson on the strategic value of owning your secondhand market.

Company 19

Company Marketing Supply Chain Brand Management 19

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). They are slow. You be fast.

How To 111

How To Brand Management CEO Resistance 111

Strategy Driven

SEPTEMBER 25, 2014

Their understanding of the market allows them to start businesses with a high degree of insight about both their potential customers and competitors.”. Then, you might wonder why so many companies are getting it so wrong when it comes to how they market to them. Golden Rules for Dealing with Asian Businesses, part 3 of 3.

Brand 63

Brand Advertising Diversity Competitive Advantage 63

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. Not in this case.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

MARCH 4, 2012

These leaders earned their branding reputations by establishing themselves as the driving force behind creating, building and guiding the success of their companies and brands. Within their particular markets (and in some cases on a much more pervasive basis), these leaders are the brand. Larry Ellison, Oracle.

Brand 252

Brand Reputation Sports CEO 252

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). They are slow. You be fast.

How To 95

How To Brand Management CEO Strategy 95

Coaching Tip

APRIL 29, 2011

Corporate leaders often fail because the organization’s structure is wrong: key players don’t have budgets or authority, the company moves too slowly and the structure promotes destructive conflict. Companies worry about losing talent – Google is losing talent to Facebook as it becomes bigger, slower and less agile.”. . Kates says.

Development 112

Development Bureaucracy Globalization Middle Management 112

thoughtLEADERS, LLC

DECEMBER 16, 2019

When you talk about branding, you are talking about constant change. This fast-paced environment leaves brand managers with no choice: they need to favor SPEED over perfection. If companies decide to wait until they have the perfect product or service, they are giving their competitors the opportunity to get.

Marketing 11

Marketing Brand Management Brand Environment 11

Harvard Business Review

JUNE 4, 2018

Thoughtfully managed, recommendations can prove far more valuable to marketers than for the customers they ostensibly serve. Recommendation engines not only generate useful data for analyzing customer desires; they can be harnessed to make tactical and strategic recommendations for marketers. Data-Driven Marketing.

Engineering 8

Engineering Marketing Advertising Brand Management 8

Harvard Business Review

MARCH 13, 2018

companies $450 billion to $550 billion per year in lost productivity. They attempt to make people feel that they’re working for a responsible company or that the company’s leaders care about them. Employee brand engagement is achieved when employees are aligned and involved with the organization’s brand.

Company 14

Company Brand Report Training 14

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Guest Post: By Debbie Laskey There is no denying that social media has changed how brands communicate.

Brand 50

Brand Tips Media Customer Loyalty 50