Harvard Business Review

MARCH 20, 2023

As technology becomes more powerful and affordable, your company is only limited by its imagination.

Technology 21

Technology Power Company Brand Management 21

Harvard Business Review

AUGUST 4, 2015

” Nagrath spoke in reference to the company’s Purpose, Values, and Principles (or PVPs), written down in the late-1980’s amid P&G’s internationalization , and later translated to multiple languages. Although P&G didn’t rename itself, like other companies, they pursued other forms of renaming.

Globalization 8

Globalization Company Self-aware Merchandising 8

Strategy Driven

AUGUST 19, 2011

There are millions of companies in the world. Let me start with the first: Your Company Sucks: It’s Time to Declare War on Yourself by Mark Stevens. Let me start with the first: Your Company Sucks: It’s Time to Declare War on Yourself by Mark Stevens. Put bluntly – but – candidly—the company sucks.

Marketing 50

Marketing Objective Short-term Discount 50

Harvard Business Review

DECEMBER 4, 2018

Companies need to communicate strategically and frequently with employees, sharing messages that are relevant and accessible. However, new mobile communication technology can help companies reach employees directly when it matters most, targeting them with timely and vital information.

Content 8

Content Middle Management Directory CIO 8

Harvard Business Review

AUGUST 25, 2016

So the companies push hard to provide both. At one Fortune 1000 company, for example, “flame wars” broke out between customer support units, desperate to respond faster to customer complaints, and the technical design group, equally desperate to avoid ad hoc fixes. This tension drives my clients mad.

RACI 8

RACI Agility Brand Management Decentralization 8

Harvard Business Review

JUNE 4, 2018

Thoughtfully managed, recommendations can prove far more valuable to marketers than for the customers they ostensibly serve. Think of an enterprise Netflix, Amazon, or Spotify for marketers; the same technology enhancing customer choice now empowers managerial decision. Salesforce software computationally qualifies and ranks leads.

Engineering 8

Engineering Marketing Advertising Brand Management 8

In the CEO Afterlife

AUGUST 6, 2013

Wouldn’t you expect greater care in stewarding brand presence, personality, positioning, single-mindedness, and strategic consistency? Some companies brand exceedingly well. I am not suggesting restructuring the entire brand management system. This top management ethic is essential to brand resilience.

Brand 260

Brand P&L Human Resources Brand Management 260

Harvard Business Review

MAY 24, 2012

Every large financial services company has instituted risk management, but that hasn't prevented risky behavior in the form of office politics and personality conflict — as the JP Morgan trading debacle has demonstrated. Risk management isn't exclusive to banking. But all too often, those safeguards are ignored.

Merchandising 10

Merchandising Risk Management Supply Chain Retail 10

Harvard Business Review

OCTOBER 30, 2012

That's because information technology — not just the Internet, but also mobile devices, " big data " for intensive data-crunching, and other computer hardware and software — will render even some of today's most proficient business processes obsolete by the end of the decade. I see three big opportunities: 1.

Process 15

Process Strategy Offshoring Information Technology 15

HR Digest

JUNE 27, 2021

Most companies have frozen new hires and are busy downsizing to cut costs in the Pandemic driven scenario. . Hard skills can be an exhaustive list, hence we have pared it down somewhat to include technical and management skills. Brand Management. Supply chain management. Artificial Intelligence, Deep learning.

Skills 116

Skills Supply Chain Emotional Intelligence Affiliate Marketing 116

Harvard Business Review

SEPTEMBER 17, 2013

I had just finished a talk at a leading technology company when an engineer approached me. “I I liked your ideas about personal branding, and I can see how they’d work,” he told me. You’re likely to need more “thinking time,” as introvert and former Campbell Soup Company CEO Doug Conant advised in an HBR post.

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

NOVEMBER 25, 2013

Indeed, even organizations where top management keeps their eyes glued to KPI-driven dashboards have trouble agreeing on what their Top Ten Most Important Customer/Client 80/20 analytics should be. Should management refine and dig deeper into existing 80/20 KPIs? is the challenge top management needs to both ask and rise to.

Due Diligence 11

Due Diligence KPI Loyalty Information Technology 11

Harvard Business Review

JANUARY 23, 2012

It feels like a classic battle — the scientific approach of a company that launches 80 market research studies a day versus the intuitive touch of the iconic innovator of our time. Further, in some industries customers lack technological sophistication to know what is or is not feasible, limiting the usefulness of their guidance.

Audience 15

Audience Entrepreneur Maturity Innovation 15

Harvard Business Review

MARCH 10, 2011

The big new thing in social technology is the ability to do something really old: talk to people face-to-face in real time. As more is communicated, more emotions shared, more passions pursued in this much more vivid medium, we're likely to see stronger bonds between brands, consumers, networks and causes.

Brand 14

Brand Video Technology Tools 14

Harvard Business Review

JULY 17, 2015

Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates. A better litmus test for keeping or killing a brand may be purpose. In 1921, two brothers started the company to serve the ham radio market.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

JANUARY 23, 2014

A few years ago Dave Ulrich, a management thought leader from the University of Michigan, made a comment I found both insightful and profound: “ Every leader needs to have a model of organization design.” An effective organization design model guides a manager in answering five fundamental questions in a thoughtful and well-integrated way.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

FEBRUARY 22, 2013

Technology is constantly opening up opportunities for stories surrounding brand experiences to be every bit as compelling — and far more interactive and authentic — than the next Hollywood blockbuster. Jeff Gomez, of Starlight Runner Entertainment, is a trailblazer in creating worlds for companies like Coca Cola and Mattel.

Productivity 9

Productivity Products Storytelling Advertising 9

Harvard Business Review

OCTOBER 6, 2011

Companies looking for significant top-line growth need to find, and then focus their business on, something we have identified in our research as a " big-enough market insight ," or BEMI. For example, the diabetes market was hardly uncontested when Novo Nordisk decided to make it the company's strategic priority. Embracing BEMIs.

Trends 11

Trends Short-term Resistance Marketing 11

N2Growth Blog

JUNE 11, 2010

In today’s world no one wants to do business with a company that’s not connected, has no influence, isn’t engaged, and that doesn’t get it. Commitment - While technology is a natural accelerant helping to catalyze new opportunities and extend relationships, creating trust and influence will still take time.

Media 368

Media Influence Blog Real Estate 368

Harvard Business Review

MARCH 7, 2012

Managing communications in an integrated or system-wide way will require a new set of behaviors at all levels of your organization — behaviors that embrace a process and apply set standards for all communications efforts. Simply put, reasons why a consumer should buy your product, or information about your company.

Brand 14

Brand Audience Tools Planning 14

Harvard Business Review

JUNE 13, 2014

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. Approaches like these overlook the importance of brand strategy as the foundation for a successful launch.

Brand 9

Brand Ries Entrepreneur Agility 9

In the CEO Afterlife

OCTOBER 17, 2011

Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands. The ramification is clutter, the enemy of brand messaging. So, wouldn’t you expect a heck of a lot more company attention to commercial brands?

Brand 168

Brand CEO Stage-Gate SWOT 168

Harvard Business Review

SEPTEMBER 20, 2013

Very importantly, they were able to avoid costly technology and implementation programs that would have surely fell short of usage and revenue expectations. Execution Knowledge management' Fortunately, the organizations that took the effort to truly understand the value of their data were able to execute appropriately.

Execution 8

Execution Metrics Content Christensen 8

Harvard Business Review

OCTOBER 28, 2015

At a medical device company, a brand manager was examining a chart of daily traffic to his website. For someone responsible for a website’s traffic, the scale and swiftness of the drop should have made him gasp, but the manager nodded knowingly. Marketing managers pay close attention to the “referrer.”

CPM 8

CPM Advertising Marketing Supply Chain 8

Harvard Business Review

FEBRUARY 3, 2017

The best-performing companies simply have better people. That’s certainly what we thought before Bain & Company launched its in-depth investigation of workforce productivity. It turns out that what separates the best-performing companies from others is the way they deploy talent.

Company 8

Company Sample Software Brand Management 8

Harvard Business Review

AUGUST 20, 2012

More and more companies I see these days are making strategic process changes to drive unprecedented business model innovation. Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers. Embrace Industry Disruption.

Business Model 15

Business Model Process Innovation Media 15

Eric Jacobson

AUGUST 8, 2018

Guest Post: By Debbie Laskey There is no denying that social media has changed how brands communicate. All aspects of business have been affected from technology to human resources to marketing. Even more important, all employees have become their own personal brands – some even major influencers – with their own fans and followers.

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

AUGUST 5, 2013

A pharmaceuticals company we''ve been studying decided to deploy more than 20,000 iPads and other mobile devices to the global sales force to improve its engagement with doctors in emerging and developed markets. The impact on the company''s IT organization has been significant. It has never before rolled out something at this speed.

Organization 8

Organization CIO Compliance CRM 8

Harvard Business Review

OCTOBER 14, 2014

How do some brands manage to resonate so strongly with the public that they seem to get woven into the fibers of culture? As the company releases a constant stream of videos, conferences, apparel, equipment, and music, the brand has become a phenomenon. The Zumba brand flourishes in this self-reinforcing loop.

Long-term 8

Long-term Trends Brand Succession 8

Harvard Business Review

FEBRUARY 16, 2011

Netflix's Reed Hastings snagged the top slot for his ability to successfully manage a winning business while launching and driving its competitor (in his case, Internet-based movie rentals) with equal zeal. Our bet is based on the fact that many companies in many industries are facing pivotal moments that absolutely demand a 2-in-1 mindset.

Parcell 11

Parcell CEO Airlines Trends 11

Harvard Business Review

DECEMBER 16, 2010

Frito-Lay has already made competition the cornerstone of its Super Bowl advertising , and Toyota , desperate to remind people what a wonderful corporate citizen it can be, invites aspiring innovators to suggest how the firm's technology can be used for good in unexpected ways. I haven't a clue. A Beautifully Designed Lobby.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

Harvard Business Review

APRIL 14, 2015

Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant.

Brand 8

Brand Brand Valuation Power Brand Management 8