N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

Creativity 235

Creativity Business Objectives Marketing Trends 235

Women on Business

DECEMBER 2, 2012

I had a background in marketing and brand management, and working with concepts and ideas was my passion. But I wasn’t as keen on the business side of things – finances, bookkeeping, and other nitty-gritty that keeps a business flowing smoothly. Although I knew I needed someone, I had no idea where to look.

Franchising 255

Franchising Finance Brand Management Advice 255

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Strategy Driven

AUGUST 19, 2011

It’s every businessperson’s nightmare: his or her company is failing, dysfunctional, stuck in neutral, and/or is disappointing overall, from the finances to the customer feedback. Demonstrate determination, creativity and resolve. Put bluntly – but – candidly—the company sucks. That’s the bad news.

Marketing 50

Marketing Objective Short-term Discount 50

In the CEO Afterlife

APRIL 13, 2016

When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing. By any comparison, my brands were under-financed. You don’t need deep pockets.

Marketing 100

Marketing Brand Franchising Media 100

Harvard Business Review

DECEMBER 16, 2010

These innovation playgrounds vary wildy in quality, creativity and breadth. Advertising will take a backseat to promotional offers as retailers and brand managers alike collectively decide that branding a promotion matters just as much as promoting a brand. America remains the world's largest economy by far.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

In the CEO Afterlife

JUNE 8, 2016

As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company.

Brand 100

Brand Brand Management Advertising Management 100