In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. Many were already in leadership positions or on a fast track to a higher rung on the corporate ladder. Distinguishing Between Two Cultures.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. The secret to thriving against mega-company competition comes down to leadership of three potent armaments – strategy, creativity, and culture. You leverage your creativity.

How To 111

How To Brand Management CEO Resistance 111

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

In the CEO Afterlife

JULY 24, 2011

Leadership. by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe.

CEO 100

CEO Advertising Brand Creativity 100

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. The secret to thriving against mega-company competition comes down to leadership of three potent armaments – strategy, creativity, and culture. You leverage your creativity.

How To 95

How To Brand Management CEO Strategy 95

Coaching Tip

APRIL 29, 2011

“Effective organization design creates connections among the many competing objectives of a large company – balancing global and local authority, setting up good, creative conflict. There are boundaries, but you can reach across them – and good creative work happens when boundaries are broken.

Development 112

Development Bureaucracy Globalization Middle Management 112

Building Personal Strength

APRIL 4, 2011

Back then I'd occasionally contract as an adjunct trainer for the Center for Creative Leadership (CCL). The course taught the process and techniques of team creative problem solving. Three of the participants happened to be brand managers from Mobil. Their problem? You guessed it: drive-away customers.

Creativity 81

Creativity Brand Management Participative Course 81

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. Leadership Tip: slow down hiring. It requires a leadership Emotional Intelligence (EI) makeover along with a company EI makeover.

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

In the CEO Afterlife

APRIL 13, 2016

When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing.

Marketing 100

Marketing Brand Franchising Media 100

Anese Cavanaugh

APRIL 17, 2009

It’s often in the realms of business development and leadership, creating their business and life visions, co-designing their relationships with each other, and even creating their signature or key note speeches. Whatever you do…dare to get away and see what shifts in your business, life and leadership. It’s great space.

Hotels 70

Hotels Brand Brand Management Creativity 70

Strategy Driven

AUGUST 19, 2011

Demonstrate determination, creativity and resolve. Rudderless Leadership. You must face the fact that the malaise the business suffers from is ultimately your responsibility and your doing, and even more important,that it will not be rectified unless you take the lead. Face the hard truth. Take the difficult actions.

Marketing 50

Marketing Objective Short-term Discount 50

Harvard Business Review

SEPTEMBER 17, 2013

It’s true that many of the best ways to establish your brand in the professional world are still weighted toward extroverts: taking leadership positions in professional associations, starting your own conference or networking group, or — indeed — embracing public speaking (all of which frequently entail extended social contact).

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

MARCH 7, 2012

Within the first year of building out her communications capability with this mindset, one CEO said a less expected — yet most valued — benefit was alignment and improved decision making for her leadership team. At a minimum, you should have brand standards that give "rules to create by" for your creative team.

Brand 14

Brand Audience Tools Planning 14

Strategy Driven

OCTOBER 29, 2012

Train and teach attitude, self-belief, and creativity. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! You just finished reading Are you the dominant brand, or is your brand bland?

Brand 50

Brand Reputation Customer Loyalty Industry 50

Harvard Business Review

JANUARY 23, 2014

When faced with an organization design challenge, many managers rush to grab a cocktail napkin—long the instrument of choice for reorganizing—and sketch out a high-level diagram of boxes and reporting relationships. What type of leadership and culture are required to achieve the value proposition?

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

SEPTEMBER 21, 2011

He talked about why brands will benefit from setting up shop in Facebook — consumers are willing to engage with brands that make it worth their while. The rep looked upon the audience of brand managers with genuine sincerity and in a calming voice expressed, "Don't over-think any of this. It's not that complicated.

Media 15

Media Brand Discount Learning-by-Doing 15