N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271

Brand Blog How To Public Relations 271

The Practical Leader

JULY 3, 2019

The company featured service in their marketing with convincing and clever branding, they had a customer service department, and they provided extensive service training to frontline staff. Leaders with deep servant leadership or service ethic lead organizations with consistently high service levels. They serve the servers.

Ethics 49

Ethics Brand Management Brand Operations 49

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. Leadership Tip: slow down hiring. It requires a leadership Emotional Intelligence (EI) makeover along with a company EI makeover.

Emotional Intelligence 75

Emotional Intelligence CTO Stress Exit Strategy 75

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. When it came time to drive cows to market, the hot tattoo was a convenient way to identify a particular cow. Cattle shared open grazing range.

Brand 150

Brand Airlines Wilde Tools 150

Harvard Business Review

JUNE 4, 2018

Thoughtfully managed, recommendations can prove far more valuable to marketers than for the customers they ostensibly serve. Recommendation engines not only generate useful data for analyzing customer desires; they can be harnessed to make tactical and strategic recommendations for marketers. Data-Driven Marketing.

Engineering 8

Engineering Marketing Advertising Brand Management 8

Harvard Business Review

SEPTEMBER 6, 2011

To keep their companies in shape, managers must explain to employees what customers experience and expect. The head of marketing is typically charged with gathering market research on customers and their expectations. 1: The head of marketing brings customer research to life for employees by creating customer personas.

Process 13

Process Marketing Bottom-up Brand Management 13

Strategy Driven

AUGUST 19, 2011

Rudderless Leadership. Jobs was determined to bring the technology to market and anyone who stood in his way would not have a place at Apple. You know it by the unmistakable signs: Attention focuses inward, protecting turfs and egos instead of building market share. What do I mean by this? Absolutely not.

Marketing 50

Marketing Objective Short-term Discount 50

Harvard Business Review

JUNE 6, 2013

firms are powered by "eccentric failed novelists" (presumably from agencies and consulting firms that are gifted at brand positioning and execution) and "visionary founders" (think Steve Jobs) who have created exceptional brands. How can employees be energized to pursue branding a vision they don''t understand?

Brand 8

Brand Globalization Brand Management Long-term 8

Harvard Business Review

AUGUST 4, 2015

Through trial and error, P&G, like so many other globalizing firms, overcame initial stumbles and became more adept at customizing products to local markets. By the 2000s, they had developed a methodology for a new class of culture-specific line extensions for specific markets, helping drive growth. Recategorize.

Globalization 8

Globalization Company Self-aware Merchandising 8

Harvard Business Review

MARCH 13, 2018

Employee brand engagement differs from “employer branding” or “employment branding,” terms that refer to an organization’s efforts to enhance its image to attract and retain talented employees. MGM also developed a communications campaign that reached all employees from all angles.

Company 11

Company Brand Report Training 11

N2Growth Blog

JUNE 11, 2010

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. Remember that connections are not the same thing as relationships, but that connections can develop into relationships with the proper effort on your part.

Media 407

Media Influence Blog Real Estate 407

Harvard Business Review

SEPTEMBER 21, 2011

Brands are furiously creating profiles in social networks such as Facebook and Twitter in the hopes of building engaging communities with customers and giving people what the brands think they want. The main activity in this effort is to spur consumers to "like" and "follow" a brand's Facebook and Twitter streams.

Media 15

Media Brand Discount Learning-by-Doing 15

Harvard Business Review

MARCH 7, 2012

Developing an integrated communications capability within your organization will give you just that. It will also enhance your reputation and the value of your brand. The What/How/Who Model requires that plans be developed at each of the following levels: The What of your communications requires Category Plans.

Brand 14

Brand Audience Tools Planning 14

Harvard Business Review

JULY 17, 2015

’ the questions must be asked, ‘WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?’” In 1921, two brothers started the company to serve the ham radio market.

Brand 8

Brand Merchandising Retail Real Estate 8

First Friday Book Synopsis

APRIL 16, 2011

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker has earned and deserves his renown as an expert on branding. [.]. Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it.

Aaker 75

Aaker Brand Strategy Books 75

Harvard Business Review

AUGUST 9, 2016

Read more from Google Analytics 360 Suite: Rethinking Marketing Measurement from the Ground Up. 3 Ways Marketing Organizations Can Make Data More Actionable. As a result, respondents said the business doesn’t develop the right insights, get the information to the right people, or make the moves that could add real value.

Marketing 8

Marketing Content Insurance Brand 8

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. All aspects of business have been affected from technology to human resources to marketing.

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

JULY 24, 2014

David Packard, co-founder of Hewlett-Packard, once observed that “Marketing is too important to be left to the marketing people.” A more current corollary might be, “Brand-building is too important to be left to the brand people.”. A brand can’t just be a promise; it must be a promise delivered.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

FEBRUARY 3, 2017

In some technology companies, for example, software development is critical to business success. So the best-performing companies in this industry make sure that software development roles are filled with star talent. In other industries brand management matters more, so the A players tend to be clustered there.

Company 8

Company Sample Software Brand Management 8

Harvard Business Review

FEBRUARY 16, 2011

But the CEO who took first place this year was singled out for what seems to be an entirely new and noteworthy type of leadership. Netflix's Reed Hastings snagged the top slot for his ability to successfully manage a winning business while launching and driving its competitor (in his case, Internet-based movie rentals) with equal zeal.

Parcell 11

Parcell CEO Airlines Trends 11

In the CEO Afterlife

JUNE 8, 2016

As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” competitors are entering the market. Within two years, the brand went from a small share to 25% of the Canadian market,” notes Bell.

Brand 100

Brand Brand Management Advertising Management 100