Brand Management Development Leadership Technology 
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.
Strategy Driven
MAY 27, 2023
It provides you with the advanced business skills and leadership knowledge you need to succeed in this growing field. The business world constantly evolves, so marketers must stay current on new trends and technologies. You’ll study various marketing topics like consumer behavior, marketing analytics, and brand management.
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N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.
N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
Harvard Business Review
JUNE 4, 2018
Think of an enterprise Netflix, Amazon, or Spotify for marketers; the same technology enhancing customer choice now empowers managerial decision. Analytics-oriented marketing leaderships must recognize that their best people, just like their best customers, want intelligent exposure to meaningful choice.
Strategy Driven
AUGUST 19, 2011
Rudderless Leadership. Jobs was determined to bring the technology to market and anyone who stood in his way would not have a place at Apple. Warring camps develop, each seeking supremacy in what has become a political organization. It’s not too late to turn your company around – go from sucking to soaring!
Harvard Business Review
SEPTEMBER 17, 2013
I had just finished a talk at a leading technology company when an engineer approached me. “I I liked your ideas about personal branding, and I can see how they’d work,” he told me. Yet I’m convinced it’s possible to be real about building connections and developing our personal brands, while still respecting our natural tendencies.
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