Brand Management Innovation Leadership Politics 
The Practical Leader
AUGUST 16, 2023
One morning, I asked a group of very quiet participants a series of questions about their organization’s climate and leadership effectiveness. ” Neither For nor Against Apathy Elie Wiesel was a Romanian-born American writer, professor, political activist, Nobel laureate, and Holocaust survivor. .”
In the CEO Afterlife
AUGUST 6, 2013
The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands.
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Skip Prichard
FEBRUARY 8, 2021
Reflections on Charismatic Leadership. Incidentally, this also made Ben & Jerry’s one of the world’s best-selling ice-cream brands. Management scholars Jay Conger and Rabindra Kanungo introduced a framework for charismatic leadership, which I use to reflect on the case studies of Alexander the Great and General Charles de Gaulle.
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.
In the CEO Afterlife
JUNE 8, 2016
Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company.
N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
In the CEO Afterlife
JULY 26, 2016
Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. Yes, these pundits were bright and articulate, but they could also be very political. They value innovation and creativity, and are eager to lead strategic change.
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