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A Quick Guide to Expanding Your Online Business Into a Retail Company

Joseph Lalonde

There comes a time in every online business’s life when it must decide whether or not to expand into the physical world. Retail stores can be a great way to increase brand awareness and bring in more revenue, but they also come with many challenges that must be considered. – to set up your store correctly.

Retail 234
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Top Five Internet Marketing Tools for Small Business Owners

Women on Business

Top Five Internet Marketing Tools for Small Business Owners. It’s tough being a small business owner in today’s economy but one proven way to increase your brand awareness and customer base is through Internet marketing. Similar to Facebook Ads you will bid on your ad placement and set a daily cap on your budget.

Tools 188
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Walking Away from the Big Bucks in the Pursuit of True Balance.

Women on Business

This due diligence included, setting a new household budget, moving investments, setting up a home equity line of credit, and finally, buying a new car (for the first time in 11 years!). The plan was to build my coaching business and the True Balance brand, one day at a time until I could give my two weeks notice.

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Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

Strategy Driven

Often, brand marketers fail to realize the sale begins and ends with authentic connection on both sides. Amid all of the marketplace ‘noise,’ there is an incredible opportunity right now for customer-centric brands to cut through the clutter. Another highly effective brand-builder is publicity! Transparency Translates.

Crisis 50
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Keeping your small business in the green

Strategy Driven

If you’ve been running a small business for a while, is it worth having a re-think about your company branding and image? Has your business developed down a different path? If things have changed, consider updating your website, logo and overall branding. Does it look tired and out of date?

Finance 51
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Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. So when the opportunity arises (i.e.,

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The Leadership Measurement Shift | You're Not the Boss of Me

You're Not the Boss of Me

As a leader, your hard targets might focus on your ability to manage your group’s budget and meet an overall sales number. Announces Social Media, Branding & Diversity Strategies" by @ bizshrink. link] LeadershipNews: A Leadership Crisis or a Branding Issue?