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CPG Hiring Trends

N2Growth Blog

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Customers demand a real commitment to ESG (Environmental, Social, and Governance) from companies and brands. Agility is key. Succession planning must be baked into the strategy.

Trends 368
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Build Your Small Business Brand in 10 Easy Steps

Strategy Driven

Define what your brand is. In order to do this effectively, you need to find out about brand competitive analysis and why you need it. Personify your brand. Think of your brand as a person who has their own distinct personality, opinions, beliefs and look. Emotive brand positioning. Find your niche in the market.

Brand 53
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Sell It or Smell It

In the CEO Afterlife

Sure, I encountered bureaucracy at times, but I managed to navigate through the red tape by working within a cultural principal they all shared – the respect for great branding. Last year, I came out of retirement for six months to help a smaller company brand itself. How is one to print a brand name on the fruit?

Brand 242
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Finding Your Flywheel

Leading Blog

So, in the case of Giro, by creating a great bike helmet that elite athletes want to wear, it naturally inspires weekend warriors to wear it, which in turn attracts mainstream customers, which builds brand power and allows you the resources to invent more great products. When you have disciplined thought, you don’t need bureaucracy.

Collins 260
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The 5 Best Bargains in Business

In the CEO Afterlife

When culture is the brand, you’ve nailed it. Bureaucracy lurks on the periphery, waiting for its opening to subvert the lean, mean, business machine. In the final analysis, bureaucracy is every company’s greatest threat. It is a state of mind that says, “These are the things that really matter in this company.” But, beware.

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LeadershipNow 140: March 2013 Compilation

Leading Blog

From @TomAsacker : A brand is Not a Separate Thing. WSJ: The Unsung Beauty of Bureaucracy. Here are a selection of tweets from March 2013 that you might have missed: 6 Distractions Leaders Need To Resist by John Bossong. 9 Leadership Lessons from the Best Boss I Ever Had by @ryanestis. Managers: How well do you listen? by Peter E.

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10 New Truths Great Leaders Know That Most People Don’t

Lead from Within

Your brand is your reputation. Today your personal brand is your reputation–and it’s what you say and do today that defines how people perceive you. Make sure your brand represents you well. If you or your company lies, cheats, or fudges numbers, the odds that you will be exposed are higher than ever.