Leading Blog

FEBRUARY 5, 2020

The HRC Retail Advisory forecasts this generation to drive 40% of all US consumer spending, and yet it is one of the most challenging generational cohorts for brands to reach. In the book, they list the five foundational truths of youth marketing (and leadership). Gone are the days when brand identity is built with a bullhorn.

Marketing 263

Marketing Leadership Brand Audience 263

Leading Blog

MAY 6, 2019

A BRAND properly conceived is more than a marketing activity. It’s more than what you do on social media. Your brand is your North Star as Lindsay Pedersen defines it in Forging an Ironclad Brand. An Ironclad brand is one that unleashes your competitive advantage. An ironclad brand clarifies.

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Brand Competitive Advantage Sharpe Strategy 210

Lead Change Blog

JUNE 24, 2019

Technology, social media, and the digital economy have resulted in trust incidents becoming increasingly visible to the general public. Customer satisfaction occurs when a companies products and services live up to brand promise thereby improving reputational value and trust.

Supply Chain 345

Supply Chain Reputation Leadership Bottom-up 345

HR Digest

APRIL 5, 2023

A strong employer brand is essential for attracting top talent and creating a positive workplace culture. A company’s employer brand is the image and reputation it portrays to current and potential employees. In this article, we will explore tips for building a strong employer branding strategy. What is employer branding?

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Brand Reputation Marketing Strategy Media 59

Eric Jacobson

JUNE 21, 2023

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Question : How is providing the best possible brand experience impacted by social media?

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Brand Leadership Marketing Strategy Media 65

Lead Change Blog

FEBRUARY 24, 2014

Seth Godin Today’s hyper-connected digital world has opened the door to a whole new era in brand development. Biro, founder of TalentCulture , is a serial entrepreneur and globally recognized expert in talent acquisition, creative personal and corporate branding. “Don’t try to invent a tribe. Show up to lead one that exists.”

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Webinar Brand Influence Godin 284

Center for Creative Leadership

JANUARY 7, 2020

But have you ever thought about your personal leadership brand? Your leadership brand is the reputation you have for how you interact with others to get work done. But what is the personal leadership brand you aspire to that you can craft in the present , to guide you into the future ? Make 2 lists.

Brand 105

Brand Leadership How To Short-term 105

Lead Change Blog

MARCH 22, 2017

The Rickety House That Electronic Media Has Built (and that leaders have to stabilize). If the Internet was considered “the great equalizer,” the early days of social media adoption — the form of user-generated and publicly shared content — was considered the next phase of the level playing field. Then came social networks.

Media 215

Media Brand Content Skills 215

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

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Brand Brand Management Blog Media 325

The Horizons Tracker

SEPTEMBER 17, 2023

While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. The researchers first gathered data on follower counts and company revenue to evaluate the link between opinion leadership and business success.

Leadership 104

Leadership Content Media Audience 104

Strategy Driven

JANUARY 29, 2021

At nearly 4 billion users, more than half of the world’s population now uses social media to connect with not just each other but also with brands. Needless to say, your social media audience is an extremely diverse bunch of individuals with varied interests, beliefs, and abilities. on how to tackle these issues.

Media 87

Media Marketing Audience Diversity 87

Leadership Freak

APRIL 21, 2012

How to Build a Brand,” was the title we settled on for a recent presentation. It included social media content and making money using your online presence. Leadership brand building: On the negative side of brand building, I know leaders who are “save the day” leaders. They love [.].

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Brand How To Leadership Media 201

Rich Gee Group

AUGUST 31, 2023

This means learning to say 'no' when needed and limiting your consumption of news and social media that can skew your self-perception. Action : Allocate specific times for social media and reading news rather than continually checking throughout the day. Within six months, Sarah's approach to leadership transformed.

Emotional Intelligence 195

Emotional Intelligence Succession Self-aware Brand 195

Leading Blog

NOVEMBER 22, 2019

Benefits of Empathetic Leadership. When you start to explore the benefits of empathetic leadership on a deeper level, it becomes difficult to see empathy as anything other than essential for competent leadership. But it’s clear that empathy is a core leadership skill. Still, a sea change like this is hard-won.

Leadership 349

Leadership Emotional Intelligence Loyalty Open-book 349

Eric Jacobson

OCTOBER 12, 2014

She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Her expertise includes brand marketing , social media , employee engagement , leadership development , and customer experience marketing.

Media 80

Media Brand Books Collins 80

Lead Change Blog

APRIL 22, 2019

Combine this with the fact that Deloitte 2019 Human Capital Survey cites that 80% of companies don’t think they have the right leadership capability in place to address this, then we obviously have a leadership crisis on our hands. No, not Research and Development, but rather Replicate and Duplicate. They practice R&D!

Leadership 303

Leadership Workshop Content Human Capital 303

HR Digest

MARCH 22, 2021

Employer Branding can be termed as the identity of a business or enterprise. A strong employer brand is necessary if you want top-of-the-drawer talent and repeat customers. 65% said they would leave an employer being negatively portrayed in the public or social media. Leveraging Social Media and employee ambassadors.

Brand 88

Brand PR Media Reputation 88

Lead Change Blog

MAY 28, 2011

The most consistent, reputation-building method to be seen is by using social media. The FLinT (Facebook, LinkedIn, and Twitter) media stack and other current media platforms like Quora and YouTube are used to perpetuate one’s personal brand. Personal brand [.] Lead Change Group - Leaders Growing Leaders.

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Media Reputation Brand Marketing 331

HR Digest

JANUARY 9, 2020

To get more out of your recruitment efforts, you need to revisit your employer branding. To attract the right talent, a company needs to be clear in communicating its position, culture, values, and of course services and products, which all boils down to how the company brands itself in the market. Develop a multi-channel strategy.

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Brand Storytelling Media Company 99

Lead Change Blog

SEPTEMBER 25, 2012

Posted in Leadership Development Team Dynamics Value Creation Today more than ever, organizations are being closely scrutinized and analyzed. In this day and age of instant communication and mass media all organizations have to be extremely cognizant and responsible for the reputation and brand that they communicate.

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Brand Organization Reputation Leadership Development 291

N2Growth Blog

APRIL 2, 2010

If you find all the noise around social media to be confusing, rest assured that you’re not alone. Given the prolific amounts of misinformation in circulation, I thought it worthwhile to repost this piece. Given the prolific amounts of misinformation in circulation, I thought it worthwhile to repost this piece.

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Media Blog Tools Influence 325

N2Growth Blog

NOVEMBER 17, 2010

In today’s post I’m going to explore responsibility as it relates to social media – the responsibility that comes with living in the real world vs. a perpetual state of virtual reality. As most of you know, I’m a big fan of social media.

Media 417

Media Blog Audience Ryan 417

CEO Blog

DECEMBER 27, 2010

CEO Blog - Time Leadership Monday, December 27, 2010 Wiki Brands According the the NY Time is a good season to forgive. I read an awesome and inspiring book - Wiki Brands - Reinventing Your Company in a Customer-driven Marketplace by Sean Moffitt and Mike Dover. It inspires me to remain active in Social Media.

Brand 189

Brand Blog CEO Ries 189

Lead from Within

JUNE 9, 2018

Social media provides a great platform to connect leaders and their teams (especially if they’re working in remote locations), prospective customers, and other stakeholders. Becoming fluent in the technical side and conventions of social media is part of the picture, but where many people fall short is in the foundations.

Media 147

Media Skills PR ROI 147

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. As organizations become increasingly digital, CMOs are expected to spearhead digital marketing, AI, social media, and analytics initiatives.

Creativity 235

Creativity Business Objectives Marketing Trends 235

Great Leadership By Dan

MAY 6, 2012

Welcome to the May edition of the Leadership Development Carnival ! A blog "Carnival" is typically a collection of recent blog posts organized around a common theme, in this case, leadership development. Does social media play a role in developing high performance? This post explores the concept. Jennifer V.

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Leadership Development Development Leadership Blog 244

Lead Change Blog

APRIL 6, 2015

Welcome to the April 2015 edition of the Leadership Development Carnival. Over the last few weeks, social media has been abuzz with people who wanted certain outcomes. Anna Farmery of The Engaging Brand contributed Define Your Point Of Difference Like Van Gogh. Find Anna on Twitter at @engagingbrand.

Leadership Development 150

Leadership Development Development Leadership Deming 150

N2Growth Blog

NOVEMBER 6, 2017

So, what can Harley do to invigorate brand appeal among Millennials — who are choosing to put their motorcycling dollars into purchasing new Ducati’s, vintage Honda’s (because they are inexpensive and reliable) and other value-laden offerings from the big four Japanese manufacturers? I bet I can help.

Brand 153

Brand Press Release Loyalty Learning-by-Doing 153

Leadership Freak

APRIL 21, 2012

How to Build a Brand,” was the title we settled on for a recent presentation. It included social media content and making money using your online presence. Leadership brand building: On the negative side of brand building, I know leaders who are “save the day” leaders. They love [.].

Brand 125

Brand How To Leadership Media 125

Leading in Context

MARCH 1, 2023

By Linda Fisher Thornton One of my favorite concepts for understanding how social media is changing the visibility of organizational culture is Trendwatching.com’s report Glass Box Brands. As Trendwatching.com eloquently explains, “In an age of radical transparency, your internal culture is your brand.”

Ethics 190

Ethics Brand Report Media 190

Engaging Leader

JULY 18, 2013

Building a personal brand is essential to becoming a leader worth following. It allows people to see style of your leadership and more importantly the quality of results they can expect from you. But how do you build a personal brand in a responsible way that isn’t simply self-promotion? Resources Mentioned in This Episode.

Brand 178

Brand How To Career Media 178

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Jesse Lyn Stoner Blog

MARCH 4, 2013

Welcome to the March 2013 Leadership Development Carnival! Thanks to those who contributed the many excellent posts on leadership practices, the workplace environment and personal mastery. And a special thanks to carnival leader Dan McCarthy at Great Leadership for the invitation to host this carnival.

Leadership Development 205

Leadership Development Development Leadership 360-Degree Feedback 205

Great Leadership By Dan

JANUARY 7, 2013

Welcome to The January 2013 Leadership Development Carnival: Best of 2012 Edition! Each of the leadership bloggers below were asked to submit their best (i.e., I'd say that's pretty darn efficient leadership development. Believe it or not, this is my number one leadership/management related post.

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Leadership Development Development Leadership Armstrong 290

Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237

Brand Press Release Discount Loyalty 237

Great Results Team Building

OCTOBER 12, 2023

And, while I speak about Leadership and Workplace Culture, I realize that other topics are timely and meaningful based on an organization’s specific situation. And it is an article I will continue to update – Because at every event I get the opportunity to meet and see new speakers that might be a great fit for past clients of mine.

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Conference Audience Diversity Ryan 229

Great Leadership By Dan

SEPTEMBER 4, 2012

So with apologies to those who don't share this passion, I present to you the September 2012 Leadership Development Carnival, NFL Kick-off Edition. I asked each leadership blogger to give me their favorite NFL team. The Patriots seem to be the leadership blogger's team of choice. Miami Dolphins. New York Jets.

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Leadership Development Development Leadership Benchmarking 243