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Dorie Clark: An interview by Bob Morris

First Friday Book Synopsis

Recognized as a “branding expert” by the Associated Press, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013). Dorie Clark is a marketing strategy consultant and frequent contributor to the Harvard Business Review and Forbes.

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Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part Two

First Friday Book Synopsis

Prahalad CEO Magazine Chris Kearney Clay Christenson Connect and Develop Dov Seidman Ericsson Gary Hamel Gemini Consulting Henry Chesbrough Innovation to the Core ITC ITC Business Group LLC James Geurts James O''Toole Jossey-Bass/A Wiley Brand Judgment Calls Kellogg Graduate School of Management at Northwestern University Lao-Tse Lehigh University (..)

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Steve Yastrow: An interview by Bob Morris

First Friday Book Synopsis

Steve Yastrow is the author of three books: Ditch the Pitch: The Art of Improvised Persuasion, We: The Ideal Customer Relationship, and Brand Harmony. Management guru Tom Peters said, “When Steve Yastrow writes, I pay close attention,” and called Brand Harmony “compelling and powerful,” and We a “superb book.”

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Rich Kalgaard: An interview by Bob Morris

First Friday Book Synopsis

Bob''s blog entries Albert Einstein Amazon Bill Gates Bob Waterman Brilliant Mistakes Brooke Manville Charlie Munger Forbes on FOX Upside Forbes ASAP Garage Technology Ventures Guy Kawasaki James O''Toole Jeff Bezos Jim Goodnight John Wayne Jossey-Bass/A Wiley Brand Judgment Calls Lao-Tse Michael Dell Oscar Wilde Paul Schoemaker Peter Drucker Rich (..)

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Bill Schley: Part 1 of an interview by Bob Morris

First Friday Book Synopsis

Bill Schley is an award-winning branding expert, author, speaker and a life-long entrepreneur. He is President and Co-Founder of the firm BrandTeamSix and is known for creating the Dominant Selling Idea at some of the world’s most successful companies.

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Lisa Bodell: An interview by Bob Morris

First Friday Book Synopsis

Working with leading brands such as Starwood, Merck, and Sprint, futurethink has become the largest source of innovation research, tools, and training curricula in the world. A globally recognized innovation leader and futurist, Lisa founded futurethink in 2003 to provide a simple approach to the otherwise complicated topic of innovation.

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Wisdom of Not Knowing…

CO2

A few days later, his horse came back with twenty wild horses. One of the wild horses kicked the man’s only son, breaking both his legs. Pulse Meme Feed What Is Your Brand Against? The man just said, “We’ll see.” The man and his son corralled all 21 horses. All the neighbors came by saying, “Congratulations!