Brand Goal Nalebuff Productivity 
Harvard Business Review
MARCH 12, 2012
Recently the CEO of a very well known consumer brand nearly scared the wits out of me. Third, the company could earn goodwill from the local communities in which it manufactures its products. As a result, companies are being held accountable for the ways they manufacture their products. Here's how and why this matters to you.
Harvard Business Review
FEBRUARY 10, 2014
Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. For example, online retailer Wayfair (disclosure: I used to work there) partnered with Amazon to leverage their brand recognition to increase sales conversions — and in turn gave them a cut of the profits.
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