In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Strategy Driven

SEPTEMBER 14, 2020

If you lack the skill set to tackle digital marketing and sales tasks, it’s important to remember that a tool that is easy to use doesn’t make you an expert. Just as anybody can use a hammer, only trained professionals can build a house. The same principle applies to your digital strategy. How much can you automate?

Tools 132

Tools Outsourcing Marketing Content 132

In the CEO Afterlife

AUGUST 7, 2011

Beyond my recreational life (weapons of choice being a tennis racquet or a golf club - on a good day I use both), I’m writing about business leadership, branding and life. Beyond my recreational life (weapons of choice being a tennis racquet or a golf club - on a good day I use both), I’m writing about business leadership, branding and life.

CEO 100

CEO Golden Parachute Welch Human Resources 100

N2Growth Blog

JULY 19, 2011

Brands have always catered to our emotions viewing them as associative triggers – the tactics I’m describing are clearly not new. Is this just creative branding and intelligent marketing, or are we merely sheep being led to slaughter? Do you feel “Addiction Marketing&# is ethical? Thoughts?

Marketing 366

Marketing Tactics Brand Ethics 366