Brand Human Resources Leadership Media 
In the CEO Afterlife
AUGUST 6, 2013
Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Some companies brand exceedingly well.
In the CEO Afterlife
SEPTEMBER 19, 2011
Leadership. Is Social Media an Excuse for Brand Positioning Laziness? by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. Other than a casual Facebook page with a couple of dozen friends, I knew little of social media until I discovered Twitter in February, 2011. Not so fast!
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Modern Servant Leader
NOVEMBER 1, 2012
I know many executives struggling with the magnitude of social media opportunities and risks. Below is a simple, 3 phase approach to prepare your organization for advances in the disruptive technology of social media. In order to engage your employees in social media, create awareness. All Employees. Specialists. Executives.
In the CEO Afterlife
OCTOBER 17, 2011
Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. In the CEO Afterlife. Main menu Home. Some do it well.
Women on Business
DECEMBER 8, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
Eric Jacobson
AUGUST 8, 2018
Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Guest Post: By Debbie Laskey There is no denying that social media has changed how brands communicate.
In the CEO Afterlife
DECEMBER 29, 2013
The best brand custodians know that you never promise a smorgasbord of benefits; trying to be all things to all people is a recipe for disaster. For the sake of brevity, I’ll list just five similarities between HR and brand marketing. Within every successful brand is a core promise. HR brings human capital to life.
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