Sales Wolf Blog

JANUARY 14, 2011

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  The pain of discipline is always less than the price of regret.  The pain of discipline is always less than the price of regret. Department of Labor Employment Standards Administration (ESA) - U.S.

Leadership 145

Leadership Human Resources Blog Resources 145

Skip Prichard

JUNE 22, 2020

With the ever-changing dynamics of the workforce, the stewardship of organizational culture is just as important as strategy, talent, product development, or customer service. Reputation drives your ability to attract new customers, retain those you have, and even to increase your prices. Then it’s one of its biggest obstacles.

How To 107

How To Middle Management Reputation Short-term 107

Women on Business

JANUARY 17, 2011

Some of the things you should vary and test are: • Promotion offered • Price • Free offers • Graphics • Free Trial • Color • Font • Mail Format • Length • Day and time of emailing • Subject lines and body copy • Response device (reply to email, visit website, etc.) This, of course, varies according to the product/service offered.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Marshall Goldsmith

JUNE 28, 2017

Price Pritchett – Bestselling author of 26 books which have sold more than 10 million copies, pioneering thought leader on merger integration strategy, corporate culture, innovation and organizational change. Human Resources & Leadership Development Professionals—Cohort 1. top-level internal coaching to executives.

Executive Coaching 70

Executive Coaching Human Resources Magazine CEO 70

Harvard Business Review

MARCH 21, 2017

Consider that Amazon also offers free same-day delivery by 9 PM on more than 1 million items in select areas and free two-hour delivery on some products in select metro areas through its Prime Now option. Walmart also can’t challenge Amazon’s existing brand equity in access and selection.

IT Strategy 11

IT Strategy Strategy Core Competence Price 11

In the CEO Afterlife

DECEMBER 29, 2013

The best brand custodians know that you never promise a smorgasbord of benefits; trying to be all things to all people is a recipe for disaster. There’s more: a marketer’s product or service better deliver on the promise. For the sake of brevity, I’ll list just five similarities between HR and brand marketing.

Marketing 173

Marketing Human Capital Human Resources Brand 173

Harvard Business Review

JULY 30, 2013

Here are some common places we found where numbers can get your company into trouble: Pricing. Customers in the West might raise eyebrows at a product priced at $ 6.66 , but people in many parts of the world would not. Product names. It''s common for companies to release products in a numbered series.

Price 9

Price Marketing Globalization Reference 9

Harvard Business Review

JANUARY 5, 2018

For more than a decade, leading human resource strategists have hit on a recurring theme: You want your star players working in the roles that matter most to the business. These are jobs in R&D, technology, and other areas vital to a firm’s strategic direction, product development, and process efficiency.

McKinsey 8

McKinsey Human Resources Reputation Brand 8

Strategy Driven

OCTOBER 21, 2011

Forced to do more with much less, the small businesses that have managed to survive and even thrive during these tough times have recognized one important factor: You can’t always compete on price, but you can compete on service. You might not always be able to slash your prices lower than those of your competitors.

Learning-by-Doing 62

Learning-by-Doing Price Bottom-up Finance 62

Harvard Business Review

APRIL 18, 2013

retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers. Creating products and services for market segments of one (" mass customization ") isn''t easy. Clicking on these pages shows a company that is educating customers, not hawking products.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

In the CEO Afterlife

JUNE 6, 2011

Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. But, compared to last November, the share price is up by 30%. Surely they’d be better off backward integrating or adding products/services that expand their world of coffee. .

Ries 122

Ries Brand Hammer Marketing Strategy 122

Harvard Business Review

MARCH 14, 2016

Functions such as human resources can use self-service digital platforms and intranets to provide consistency on overarching issues while regional managers control decisions such as hiring. Sharpen product strategies for a more digitally connected world. For many years, studios waited until after a movie’s U.S.

Globalization 8

Globalization Supply Chain GDP Operations 8

Harvard Business Review

APRIL 19, 2016

Inherently, digital printing’s “additive” manufacturing process promises to be less costly than more conventional “subtractive” manufacturing techniques — think about printing something layer by layer instead of milling a block of material into a final product. trillion in inventories held by U.S.

Supply Chain 8

Supply Chain Execution Analysis Technology 8

In the CEO Afterlife

APRIL 22, 2015

Leaders ought to be wary about bringing change to vibrant cultures, the positioning of brands, and effective business models. This company is constantly searching for revolutionary new products and services. They love to put their mark on the brands under their roof. So does core brand positioning.

Brand 100

Brand Core Competence Retail Advertising 100

Harvard Business Review

SEPTEMBER 10, 2012

When Gitanjali Gems set up its diamond-cutting, polishing and jewellery making unit in its 176 acre campus outside Hyderabad, Andhra Pradesh in southern India, it faced a major human resources challenge. The work of polishing tiny diamonds was intricate, requiring great concentration, and dropouts meant spiralling production costs.

Company 8

Company Crisis Attrition Public Relations 8

In the CEO Afterlife

AUGUST 15, 2011

by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. to imbed in the mind the tangible and emotional values that garner premium prices over the long haul. Leadership.

Class 122

Class Marketing CEO Advertising 122

Harvard Business Review

MARCH 16, 2015

Today’s brand-new workplaces may contain officeless offices, cubeless cubelands, and collaborative spaces only surrounded by glass walls. These spaces are designated for non-group work and can help provide a place for workers to be more productive than at a shared desk or in a cubeless office. Provide loud spaces, too.

Bottom-up 8

Bottom-up Environment Productivity Products 8

Harvard Business Review

SEPTEMBER 1, 2016

In our search for answers to that question, we’ve examined hundreds of companies in 40 countries and have talked directly to some of the greatest founders of our time, among them Les Wexner of L Brands, Michael Dell of Dell Inc., Most started out as their company’s first salesperson, its first product developer, or both.

Company 10

Company Hotels Supply Chain Learning-by-Doing 10

In the CEO Afterlife

JUNE 19, 2011

As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. Those were the heyday of problem/solution brands such as Scope Mouthwash, Ban Deodorant, Ultra Brite Toothpaste and Clearasil Cream. They know we can well afford their products.

Advice 147

Advice Marketing Marketing Strategy Brand 147

Harvard Business Review

JANUARY 23, 2014

Rather it’s an on-going nipping and tucking of organizational resources to achieve both growth and efficiency at multiple levels: the company overall, the operating group level, and even within functional groups like human resources and information technology. So leaders at many different levels need to get in on the act.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

OCTOBER 30, 2015

I was there for a gathering of Human Resources executives, the third conference I have attended this autumn in which a central theme was the “technological revolution” and its implications for employment, education, and lifestyles. One early evening a few weeks ago I went for a walk in the streets of Vienna.

Technology 8

Technology Drucker Taylorism Taylor 8

Harvard Business Review

AUGUST 5, 2014

That shift has created an increasingly commoditized product and service environment. Digital has removed barriers across sectors, even in old-line businesses known for “sticky” products, such as telecom and insurance. That’s a major missed opportunity according to Ian Ewart, Head of Products, Services & Marketing at Coutts. “I

P&L 10

P&L Banking Marketing Call Center 10

Strategy Driven

JANUARY 20, 2016

Develop and evolve your company’s product brands through your customer’s eyes. Continuously improve your company’s products and technologies by focusing on the few truly strategic core platforms. Develop your brands through your customers. Said differently, grow the top and the bottom will follow.

Emotional Intelligence 50

Emotional Intelligence Leadership Class Innovation 50

Harvard Business Review

AUGUST 6, 2014

In each iteration, we spent a lot of time thinking about what might make the best use of our existing product. 3721’s core product was essentially an early form of search: a browser download that helped users in China go directly to destination web sites. Only legal, finance, and human resources still reported back to headquarters.

Chief Financial Officer 10

Chief Financial Officer Operations Learning-by-Doing IPO 10

Harvard Business Review

JUNE 23, 2017

There’s a tendency to assume that the salesperson lost because their product was inferior in some way. However, in the majority of interviews buyers rank all the feature sets of the competing products as being roughly equal. 4: Some Buyers Are “Price Immune” Price plays an important role in every sales cycle.

Price 8

Price Health Care Committee Fashion 8

Harvard Business Review

JUNE 8, 2018

” Little did they know that the business they founded, Vineyard Vines, would become a darling of the fashion industry and a household brand name around the country. The science of storytelling and brand performance. Today, the company best known for its smiling pink whale logo offers much more than their signature neckwear.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

NOVEMBER 18, 2013

It simply means they can make it accessible via a technology platform that makes it easier for buyers to access it while still setting premium pricing. Both Wall Street and Madison Avenue have run out of patience for niche ad technologies that are product features masquerading as point solution companies. Open ecosystems will succeed.

Advertising 9

Advertising Industry Technology Bottom-up 9

In the CEO Afterlife

JUNE 10, 2015

Culture, strategy, leadership, branding, innovation, customer orientation and employee centricity must co-exist. If these opportunities lead to a better bottom line and a corresponding stock price hike (even in the short-term), they must be good. The truth is that one success factor needs other success factors to be effective.

Strategy 100

Strategy Critical Success Factor McKinsey Retail 100