In the CEO Afterlife

JANUARY 22, 2015

Branding has flourished big time—we have product brands, service brands, country brands, political brands, cause-related brands, even cultural brands. In this post I want to help those of you who are keen to create your personal brand. To do that, you’ll need a brand strategy.

Brand 100

Brand Strategy How To Constraint 100

HR Digest

SEPTEMBER 17, 2022

Human resources manager: Human resources managers are responsible for hiring employees and managing them through their careers with the company they work for. They help with positioning a brand to stand out in a diverse market. They ensure products fit the needs of customers.

Career 111

Career Management Software Human Resources 111

In the CEO Afterlife

MAY 23, 2011

The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter. In the CEO Afterlife. Leadership.

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Brand CEO Marketing Proposal 196

In the CEO Afterlife

DECEMBER 29, 2013

The best brand custodians know that you never promise a smorgasbord of benefits; trying to be all things to all people is a recipe for disaster. There’s more: a marketer’s product or service better deliver on the promise. For the sake of brevity, I’ll list just five similarities between HR and brand marketing. Everything.

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Marketing Human Capital Human Resources Brand 173

Women on Business

DECEMBER 2, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?

Brand 215

Brand Press Release Discount Customer Loyalty 215

Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237

Brand Press Release Discount Loyalty 237

In the CEO Afterlife

MARCH 21, 2011

Good Brands Gone Bad. by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Call it a hiccup or a long-term slump; every brand faces a crisis. Unlike BP, who mismanaged an accident, Halliburton and Monsanto self-inflicted the ethical decline of their brand image over many years.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 170

Brand CEO Stage-Gate Marketing 170

Strategy Driven

SEPTEMBER 24, 2021

Organic growth occurs when you expand from within by getting more clients, offering new products and increasing output while solely relying on your own resources. Create a Strong Brand. So, you have an excellent product, a friendly staff, even an eye-catching logo. Growth can be organic or inorganic.

Organization 90

Organization Brand Word of Mouth Marketing Marketing 90

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Guest Post: By Debbie Laskey There is no denying that social media has changed how brands communicate.

Brand 50

Brand Tips Media Customer Loyalty 50

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 131

Brand CEO Stage-Gate Marketing 131

Chartered Management Institute

SEPTEMBER 22, 2012

In our knowledge economy, what would you say your brand is all about? Seth Godin regards a brand in our modern age as a set of expectations, memories, stories and relationships, which when taken together account for the decision of our customer to buy our own product/service over our rivals. They are the ones that own it.

Brand 94

Brand Godin Guidelines Human Resources 94

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. A vast number of famous brand names need brand surgery.

Magazine 100

Magazine Brand Article Marketing 100

Leading Blog

NOVEMBER 5, 2018

Watch and record how they think and interact with your product or service. In the case of Centenary College, “we needed to experience the college as if we were students, to understand it as if we were their families, and to visualize it through the eyes of high school guidance counselors or a business’s human resource staff.”

Innovation 301

Innovation Simon Case Study Storytelling 301

Modern Servant Leader

MARCH 19, 2013

Through social media channels, consumers easily identify the product and services with highest overall quality. Human Resources. Human Resources may have existed to protect the company, but it now finds itself advocating for the engagement , support and advancement of all employees. From policy to people.

Media 206

Media Public Relations Human Resources Quality 206

In the CEO Afterlife

DECEMBER 7, 2014

To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. According to Bob Olodort, the product designer of the recently launched Ditto notification wearable device, Samsung is snagged in the complexity web.

Human Resources 183

Human Resources Restructuring Competitive Advantage Marketing Strategy 183

ExactHire - Leadership

FEBRUARY 24, 2022

The expectations business leaders place upon their human resource departments are increasing. Of course, human resource professionals came into their roles with a higher calling: cultivating the company’s human capital, its employees. The times have caught up with the nobler side of human resources.

Tips 98

Tips Human Resources Software Training 98

In the CEO Afterlife

FEBRUARY 10, 2011

Branding the Aspiring Novelist. by John • February 10, 2011 • Branding , Marketing , Writing • 3 Comments. Personal branding isn’t new; Fast Company made Tom Peters article a lead story more than ten years ago. Today, ‘the branding of you’ is helping people meet their personal goals. In the CEO Afterlife.

Brand 100

Brand CEO Open-book Magazine 100

Let's Grow Leaders

FEBRUARY 13, 2023

” Start With You: What to Do When Your Coworker is Lazy Having spent many years in human resources, then leading large teams, and now working with leaders around the world, let me start here. Be sure you keep building up your brand with a strong track record of results and collaborative relationships. So what can do you?

Motivation 234

Motivation Short-term Resistance Long-term 234

In the CEO Afterlife

JULY 10, 2011

Green Company, Red Products, Black Ink. The Houweling’s brand is expanding its distribution amongst grocers who value quality and sustainability. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 112

CEO Productivity Products Company 112

HR Digest

MARCH 10, 2021

Employer Branding. A key element that shapes an employer brand is its Employee Value Proposition or EVP. A key element that shapes an employer brand is its Employee Value Proposition or EVP. An EVP integrates employee engagement programs with the company’s branding to attract and retain skilled candidates.

Trends 139

Trends Emotional Intelligence Diversity Reputation 139

The Center For Leadership Studies

OCTOBER 24, 2023

The Society for Human Resource Management (SHRM) suggests that replacement costs can be as high as 50% to 60% with overall costs ranging anywhere from 90% to 200%. Support for these may come from Human Resources (HR), but it is up to the manager to make some promises up front and then follow through to ensure these are not ignored.

Human Resources 52

Human Resources Learning-by-Doing Cost Bottom-up 52

HR Digest

MARCH 12, 2020

Are you seeking career growth in human resources? If you want to follow a career in human resources, there are many options open to you. You can pursue the traditional role and become a human resource executive responsible for hiring, firing, onboarding, employee management, and engagement. HR Consultant.

Career 87

Career Human Resources Outsourcing Compliance 87

In the CEO Afterlife

JUNE 13, 2011

by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. Our mission is to operate the best specialty retail business in America, regardless of the product we sell. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

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Mission Statement CEO Human Resources Brand 209

In the CEO Afterlife

SEPTEMBER 26, 2011

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. That’s why new product research is often highly misleading. Same with complaints about existing products/services. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

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CEO Human Resources Library Brand 256

HR Digest

NOVEMBER 26, 2023

Image credit – Freepik Benefits of Having HR as a Strategic Partner HR as a strategic partner can mean many different things for an organization according to the area it invests the resources in. Automation is the future of every industry and human resources is no different.

Strategic Planning 98

Strategic Planning Reputation Long-term Human Resources 98

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods).

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CEO Brand Brand Management Human Resources 204

HR Digest

APRIL 12, 2021

Good company culture does not develop overnight; it takes a lot of effort to build a reputation and brand within the industry. According to the annual benefits survey of 2019 by The Society for Human Resource Management, 34 percent of employers offer paid maternity leave to women. Community support and activities.

Company 102

Company Attrition Reputation Human Resources 102

HR Digest

MARCH 22, 2019

Talent management means more than just a key terminology often used by human resource managers. Improve employer brand. When a company places talent management as a priority, it creates a high profile employer brand capable of attracting potential talents. The importance of talent management in every company.

Talent Management 102

Talent Management Management Human Resources Motivation 102

The Practical Leader

DECEMBER 9, 2020

Emotionally engaged customers are typically three times more likely to recommend a product and to repurchase it themselves… companies that had a 1-percentage-point lead over their peers in key customer journeys typically enjoyed a 2-percentage-point advantage in revenue growth. .” That brings customers in the front door.

McKinsey 124

McKinsey Human Resources Insurance Cost 124

HR Digest

JUNE 15, 2023

On any fair day, the balancing act performed by the unsung heroes of a company – the human resources team (HR) , is quite overwhelming. For keeping the chaos at bay while handling ‘people’, listening to influential HR podcasts is recommended as an incredible professional resource. WorkTrends Meghan M.

Trends 98

Trends Talent Management Diversity Technology 98

HR Digest

JANUARY 26, 2022

The main intention must be the proper presentation of the brand and adequate product and service promotion. Human Resources Specialist. Human resources specialists are responsible for recruiting staff, developing training programs, educating employees about benefits, and orienting new employees.

Public Relations 52

Public Relations Press Release Human Resources Media 52

Lead Change Blog

JUNE 23, 2016

There is a human resources person or HR department. Two insidious tenets of the CEO-System are these: People are ultimately assets—dehumanized chattel bought, sold, exchanged, and treated like any other unit of production. The term “human resources” speaks volumes. The business has a “work-life balance” program.

CEO 166

CEO Leadership Chief Executive Officer Human Resources 166

ExactHire - Leadership

FEBRUARY 24, 2022

The expectations business leaders place upon their human resource departments are increasing. Of course, human resource professionals came into their roles with a higher calling: cultivating the company’s human capital, its employees. The times have caught up with the nobler side of human resources.

Tips 52

Tips Human Resources Software Training 52

In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil? Human Resources. In the CEO Afterlife. Main menu Home.

Crisis Management 268

Crisis Management Crisis CEO Management 268

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. Make no mistake; the Pepsi-Cola brand is still big business.

CEO 242

CEO Advertising Brand Marketing Strategy 242

Strategy Driven

JULY 2, 2020

It generates brand awareness, consumer loyalty, and, of course, assists in maximizing conversions to boost that all-important bottom line. Human Resources. It can become challenging to effectively monitor your available stock as your business grows, and product demand gradually increases. Marketing. Inventory management.

Technology 94

Technology CRM Software Marketing 94