N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

Creativity 235

Creativity Business Objectives Marketing Trends 235

Leading Blog

MAY 16, 2020

Technology is the raw material that 21st-century innovators need to build new business capabilities, to develop exciting new products and services, and to create workarounds for the physical distancing measures we will likely endure for the foreseeable future. I NNOVATION has always been important. New technology will change the way we work.

Innovation 266

Innovation Supply Chain Technology Wireless 266

Leading Blog

SEPTEMBER 2, 2019

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Indeed, broadly speaking, everything we do is marketing. ).

Brand 281

Brand Forrester Influence Advertising 281

N2Growth Blog

FEBRUARY 1, 2024

Understanding the Role of Embracing AI in Future Leadership Strategies As the transition towards a digital economy accelerates, Artificial Intelligence (AI) emerges as an influential element in shaping leadership strategies. Thus, the advent of AI tools induces a compelling transformation in leadership strategies.

Leadership 235

Leadership Efficiency Leadership Styles Technology 235

N2Growth Blog

NOVEMBER 28, 2023

The Importance of Effective Leadership in Nonprofits Effective leadership is vital for the success and sustainability of any organization – no less for nonprofit organizations. Strong leadership is invaluable to the success and impact of any organization, nonprofit or otherwise.

Execution 366

Execution Leadership Diversity Long-term 366

N2Growth Blog

DECEMBER 8, 2023

Understanding the Role of a Chief Commercial Officer In the complex world of corporate leadership, a Chief Commercial Officer (CCO) holds a pivotal role. This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success.

Trends 293

Trends Business Model Execution Marketing 293

Great Leadership By Dan

NOVEMBER 27, 2018

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses. And this genuinely has to go all the way.

Brand 189

Brand Supply Chain Ethics Reputation 189

thoughtLEADERS, LLC

OCTOBER 10, 2022

Nurturing employees to be the voice of the brand sustains an ecosystem for innovation, bridging marketing efforts and connecting them with the stakeholders. Today’s post is by Dhanshi Kittusamy Murthi, Regional Head of US Marketing at Vuram, a global hyperautomation services company.

Brand 90

Brand B2B Organization Globalization 90

HR Digest

APRIL 5, 2023

A strong employer brand is essential for attracting top talent and creating a positive workplace culture. A company’s employer brand is the image and reputation it portrays to current and potential employees. In this article, we will explore tips for building a strong employer branding strategy. What is employer branding?

Brand 59

Brand Reputation Marketing Strategy Media 59

Eric Jacobson

OCTOBER 8, 2023

“It’s what we call non disruptive creation that allows us to innovate and grow without disruption and social pain,” share the authors W. Nondisruptive creation has three distinctive characteristics : First : It can be generated by a scientific invention or a technology-driven innovation. Chan Kim and Renee Mauborgne.

Blue Ocean Strategy 105

Blue Ocean Strategy Mauborgne Innovation How To 105

N2Growth Blog

JULY 26, 2017

For my part, I’m in the process of trying to eliminate the term “thought leadership” from my vocabulary. This week, after months of reflection, I’ll be instructing our team to remove all references to thought leadership from our materials. Thought Leadership was once a term reserved for a limited few. What is a thought leader?

Leadership 241

Leadership Constraint Disruptive Innovation PR 241

Let's Grow Leaders

MARCH 15, 2024

00:29) Leadership & Future Insights : David introduces the essence of “ Leadership without Losing Your Soul ,” promising future explorations into workplace harmony. Understand your core values and long-term vision to navigate the job market effectively and avoid the allure of superficial attractions.

Motivation 234

Motivation Strategy Talent Management Career 234

N2Growth Blog

OCTOBER 23, 2023

As the sector evolves and expands, companies increasingly turn to executive search firms like N2Growth to help them identify and recruit top talent for critical leadership roles. However, finding individuals with the right combination of technical knowledge and leadership experience can be a daunting task.

Execution 416

Execution Strategy Compliance Industry 416

In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

Marketing 257

Marketing Levitt Telecommunications Brand 257

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 325

Brand Brand Management Blog Media 325

In the CEO Afterlife

JUNE 4, 2013

Locally and globally, maintaining resiliency of a beer brand is as exciting as it is challenging. But once your brand is on the outs with the prime target group, cardiac arrest sets in. Marketers of Michelob, Fosters, Miller Genuine Draft, Black Label, and Labatt’s 50 have all walked this path. Easier said than done.

Brand 225

Brand Advertising Creativity Marketing Strategy 225

Leading Blog

MARCH 20, 2018

I T WOULD SEEM that it would go without saying that your culture and your brand should be one and the same. the way we do things around here”)—and your brand or brand identity, how your organization is understood by customers and other stakeholders.”. It is difficult to transform your culture to define your brand.

Brand 193

Brand Mission Statement Operations Policies 193

Great Results Team Building

OCTOBER 12, 2023

And, while I speak about Leadership and Workplace Culture, I realize that other topics are timely and meaningful based on an organization’s specific situation. And it is an article I will continue to update – Because at every event I get the opportunity to meet and see new speakers that might be a great fit for past clients of mine.

Conference 229

Conference Audience Diversity Ryan 229

Leading Blog

JULY 1, 2019

Here's a look at some of the best leadership books to be released in July 2019. Follow the Feeling : Brand Building in a Noisy World by Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world?

Books 188

Books Leadership Gordon Brand 188

N2Growth Blog

JANUARY 23, 2018

To stay competitive, brands must innovate and transform. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. Digital transformation starts at a strategic level with leadership being committed to change.

Innovation 163

Innovation Strategy Competitive Advantage Incubator 163

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Customers demand a real commitment to ESG (Environmental, Social, and Governance) from companies and brands. Is this something you’re seeing happen more often? Agility is key.

Trends 352

Trends Agility CEO Chief Executive Officer 352

Great Leadership By Dan

MAY 28, 2020

Always challenge your assumptions, especially when entering a new market or consumer segment. History is filled with examples of successful brands that became too complacent and then obsolete. Underwood, Kodak, Walkman, Blackberry, Vertu, and Blockbuster are just some of the brands that now cease to be relevant.

Brand 233

Brand Marketing Price Globalization 233

The Horizons Tracker

SEPTEMBER 17, 2023

While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. The researchers first gathered data on follower counts and company revenue to evaluate the link between opinion leadership and business success.

Leadership 104

Leadership Content Media Audience 104

Tanveer Naseer

FEBRUARY 21, 2012

These days, everyone is talking about the importance of innovation to an organization’s future, but what exactly does it take to be innovative and how do we start? That’s the basis of my conversation with business strategist and author Andrea Kates in this latest episode of “Leadership Biz Cafe”.

Innovation 189

Innovation Leadership Airlines Brand 189

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. When it came time to drive cows to market, the hot tattoo was a convenient way to identify a particular cow. Brands are powerful tools for customer trust. Brand as Identity.

Brand 150

Brand Airlines Wilde Tools 150

N2Growth Blog

SEPTEMBER 28, 2020

These Human Resource leaders represent the top 25 human resources leaders shaping careers, culture, and talent at the world’s most innovative people driven companies. While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020.

Human Resources 469

Human Resources Globalization Diversity Resources 469

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. Be very, very smart.

Brand 271

Brand Blog How To Public Relations 271

In the CEO Afterlife

SEPTEMBER 25, 2015

There’s a host of reasons why great brands decay. High on the list is weak marketing, weak management, and weak strategic discipline. Leaders Failed to Nurture Their Brands. Rather than add to a brand’s strategic advantage, they subtracted from its equity with tactical initiatives and superfluous line extensions.

Brand 100

Brand Competitive Advantage Fashion Price 100

The Practical Leader

MAY 8, 2019

That’s brand management in many companies. Companies spend big dollars on research, marketing, and promotions to attract customers. But poor service experiences don’t match the brand promise. So customers drift away while marketing spends more money to attract more customers. Brand management is an inside job.

Brand 94

Brand Power Brand Management Conference 94

Skip Prichard

SEPTEMBER 20, 2020

That’s what Brand Positive co-founder Sean Pillot de Chencey teaches in his book Influencers & Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Businesses. “Insight + Ideas + Impact = Innovation.” What’s your definition of innovation? ” -Sean Pillot de Chencey. .

Innovation 104

Innovation Drucker Supply Chain Influence 104

N2Growth Blog

MAY 16, 2013

Google and Apple are both highly esteemed brands. Apple is struggling to maintain its position in the market, while Google is expanding its position. Apple is struggling to maintain its position in the market, while Google is expanding its position.

Leadership 298

Leadership CEO Brand Innovation 298

Lead Change Blog

MARCH 20, 2020

Public companies are measured by their 90 day success on the stock market. With an infinite mindset, leaders can build stronger, more innovative, more inspiring organisations that are committed to bringing meaning and contribution to their lives. The post Infinite Leadership: Lessons From Nature appeared first on Lead Change.

Short-term 220

Short-term Long-term Leadership Simon 220

Great Leadership By Dan

JANUARY 19, 2017

How Can Leaders’ Best Explore and Exploit both Disruptive and Incremental Approaches to Innovation? With the market realities of the current economy, it appears that new players need to continually break through the ranks in order to survive. These players test more established racers with breakthrough innovations.

Innovation 120

Innovation Long-term Short-term Brainstorming 120

In the CEO Afterlife

FEBRUARY 5, 2011

Leadership. Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. Main menu Home.

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Magazine Brand Article Marketing 100

Coaching Tip

AUGUST 26, 2018

Leaders today responsible for revenue growth and competing effectively know that real innovation requires moving beyond known business models, towards customer insight-driven opportunities for value and growth that sustain businesses and brands. Source: Amy J.

Innovation 83

Innovation Tactics Business Model Brand 83

Lead Change Blog

NOVEMBER 22, 2019

A number of recent surveys from McKinsey research have identified three traits that are becoming leadership imperatives to respond to this growing demand for social accountability. Especially as some two-thirds of consumers around the world say they would switch, avoid, or boycott brands for their stances on controversial issues.

Emotional Intelligence 209

Emotional Intelligence Supply Chain Short-term Leadership 209

Leading Blog

NOVEMBER 13, 2017

The elite of higher education would have us believe that leadership can be taught, especially if you are one of the privileged attending classes at a top tier university offering courses in leadership. Either way, we assume that leadership is dependent on personality traits and/or skills. Crisis leadership in action.

Leadership 162

Leadership COO Commitment Education 162