Remove Brand Remove Innovation Remove Price Remove Productivity
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Brand Integrity in Business Cycles: Navigating the Trade-Off Between Quality and Convenience

CO2

.” Abraham Lincoln’s profound words resonate deeply, especially in the context of business and brand integrity during varying economic cycles. Brand Integrity in Economic Downturns is crucial to keep your eye on. Brand Integrity in Economic Downturns is crucial to keep your eye on.

Brand 78
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The Future Is Where Brands Must Focus

Great Leadership By Dan

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses. And this genuinely has to go all the way.

Brand 189
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3 Tips to Elevate Your Brand

CEO Insider

The best way to make your product high end is to price it at a premium. The higher pricing creates an immediate perception of value. A lot of business owners are afraid to charge more for their product or services because they have limiting beliefs about their buyers. There are many consumers out there who […].

Brand 110
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7 Ways to Save Money and Maximize Your Fleet’s Productivity

Strategy Driven

An efficient fleet is a crucial cornerstone of any logistics-based business, and maximizing productivity while keeping costs under control can directly translate into increased profits. This article outlines seven key strategies to enhance your fleet’s productivity while economizing your operations.

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N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

To stay competitive, brands must innovate and transform. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. Digital technology continues to transform both the retail and consumer experience.

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Change Your Paradigm

Great Leadership By Dan

History is filled with examples of successful brands that became too complacent and then obsolete. Underwood, Kodak, Walkman, Blackberry, Vertu, and Blockbuster are just some of the brands that now cease to be relevant. Innovation expands usage occasions and helps reach new users, but remember, humans like to take shortcuts.

Brand 233
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The Decay of Brand Differentiation

In the CEO Afterlife

There’s a host of reasons why great brands decay. Other than reducing costs and fattening stock prices, M & A’s have done nothing to strengthen the strategic health of the acquirer or the acquiree. Leaders Failed to Nurture Their Brands. The decline of brand differentiation extends beyond Big Food. Why the stagnation?

Brand 100