N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

Creativity 235

Creativity Business Objectives Marketing Trends 235

Eric Jacobson

JUNE 21, 2023

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. How does social media make it better and how does it make it worse?

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Brand Leadership Marketing Strategy Media 65

CEO Insider

SEPTEMBER 12, 2020

These are the days of branding and marketing whether you are a spiritual leader, religious leader, business leader, political leader or an academic leader. With the advent of social media, people started using technology aggressively to build their credibility and enhance visibility. alone and not the CEOWORLD magazine.

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Brand Influence Film Licensing 128

Strategy Driven

MAY 27, 2023

An online MBA in marketing is a great way to transition into a marketing career. It provides you with the advanced business skills and leadership knowledge you need to succeed in this growing field. The business world constantly evolves, so marketers must stay current on new trends and technologies.

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Marketing Career Trends Advertising 108

Leading Blog

MAY 6, 2019

A BRAND properly conceived is more than a marketing activity. It’s more than what you do on social media. Your brand is your North Star as Lindsay Pedersen defines it in Forging an Ironclad Brand. An Ironclad brand is one that unleashes your competitive advantage. An ironclad brand clarifies.

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Brand Competitive Advantage Sharpe Strategy 210

Great Leadership By Dan

NOVEMBER 27, 2018

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses. And this genuinely has to go all the way.

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Brand Supply Chain Ethics Reputation 189

HR Digest

APRIL 5, 2023

A strong employer brand is essential for attracting top talent and creating a positive workplace culture. A company’s employer brand is the image and reputation it portrays to current and potential employees. In this article, we will explore tips for building a strong employer branding strategy. What is employer branding?

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Brand Reputation Marketing Strategy Media 59

Lead Change Blog

FEBRUARY 24, 2014

Seth Godin Today’s hyper-connected digital world has opened the door to a whole new era in brand development. Employers, HR professionals and job hunters, alike, are rapidly embracing digital channels to elevate their market presence and amplify their share of voice. Show up to lead one that exists.” Author information Meghan M.

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Webinar Brand Influence Godin 284

Modern Servant Leader

DECEMBER 30, 2022

There are leadership lessons in Southwest Airline’s fall from grace. The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. Leadership Lessons. Southwest Airlines Fall From Grace. Invest in Technology.

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Airlines Leadership Short-term Long-term 188

Lead Change Blog

MAY 11, 2017

When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. If you want your start-up marketing to be a success, you need to have both a great marketing strategy and a great product.

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Marketing Strategy Marketing Strategy Budgeting 255

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

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Brand Brand Management Blog Media 325

CEO Blog

AUGUST 11, 2015

And the brand is well known - especially in Canada. Danby has some serious market share in bar fridges , window air conditioners, freezers and microwaves. I recently read New Brand Leadership - Managing the Intersection of Globalization, Localization and Personalization by Larry Light and Joan Kiddon.

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Brand Leadership Globalization Brand Management 100

In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

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Marketing Levitt Telecommunications Brand 257

Lead Change Blog

MAY 28, 2011

In today’s job market, one must be seen in order to be heard. The most consistent, reputation-building method to be seen is by using social media. The FLinT (Facebook, LinkedIn, and Twitter) media stack and other current media platforms like Quora and YouTube are used to perpetuate one’s personal brand.

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Media Reputation Brand Marketing 331

The Horizons Tracker

SEPTEMBER 17, 2023

While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. The researchers first gathered data on follower counts and company revenue to evaluate the link between opinion leadership and business success.

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Leadership Content Media Audience 104

Eric Jacobson

OCTOBER 12, 2014

Debbie Laskey has 15 years of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. First, there is the "what''s social media" mistake.

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Media Brand Books Collins 80

N2Growth Blog

APRIL 7, 2011

Nary a week passes where I don’t hear from a CEO who’s grappling with this social media conundrum: should I, or shouldn’t I? In today’s post I’ll share my thoughts on why it’s time to put a fork in the social media debate… Background/Disclaimer. The Truth (as I see it).

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Media CEO Brand Blog 298

Leadership Freak

APRIL 21, 2012

How to Build a Brand,” was the title we settled on for a recent presentation. It included social media content and making money using your online presence. Leadership brand building: On the negative side of brand building, I know leaders who are “save the day” leaders. They love [.].

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Brand How To Leadership Media 201

Strategy Driven

NOVEMBER 10, 2020

Ensuring the growth and success of your company is possible with good marketing. Marketing helps your business get customers who will purchase the products and services you offer. However, online marketing is now the best method to promote and sell your products and services because of modern technology. It is cost-effective.

Marketing 122

Marketing Company Audience Media 122

HR Digest

JANUARY 9, 2020

To get more out of your recruitment efforts, you need to revisit your employer branding. To attract the right talent, a company needs to be clear in communicating its position, culture, values, and of course services and products, which all boils down to how the company brands itself in the market. builds brand viewership.

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Brand Storytelling Media Company 99

HR Digest

MARCH 22, 2021

Employer Branding can be termed as the identity of a business or enterprise. A strong employer brand is necessary if you want top-of-the-drawer talent and repeat customers. This means employers have to now market themselves as viable options where people can build a rewarding career. Employee Value Proposition or EVP.

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Brand PR Media Reputation 88

Modern Servant Leader

DECEMBER 30, 2022

There are leadership lessons in Southwest Airline’s fall from grace. The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. In servant-leadership terms, this is a failure of the principle, THOROUGHNESS.

Airlines 130

Airlines Leadership Short-term Long-term 130

N2Growth Blog

NOVEMBER 17, 2010

In today’s post I’m going to explore responsibility as it relates to social media – the responsibility that comes with living in the real world vs. a perpetual state of virtual reality. As most of you know, I’m a big fan of social media.

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Media Blog Audience Ryan 417

N2Growth Blog

APRIL 2, 2010

If you find all the noise around social media to be confusing, rest assured that you’re not alone. Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital.

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Media Blog Tools Influence 325

CEO Blog

DECEMBER 27, 2010

CEO Blog - Time Leadership Monday, December 27, 2010 Wiki Brands According the the NY Time is a good season to forgive. I read an awesome and inspiring book - Wiki Brands - Reinventing Your Company in a Customer-driven Marketplace by Sean Moffitt and Mike Dover. It inspires me to remain active in Social Media.

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Brand Blog CEO Ries 189

N2Growth Blog

NOVEMBER 27, 2017

Last Friday, McDonalds tweeted from its @McDonaldsCorp account: “ Black Friday * Need copy and link *” Interestingly, it seemingly failed to include any promo content in the tweet, leaving readers to wonder was this an epic fail in the marketing department or a deliberate action intended to drum up interest and buzz for the brand.

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Marketing Strategy Brand Bottom-up 153

Great Results Team Building

OCTOBER 12, 2023

And, while I speak about Leadership and Workplace Culture, I realize that other topics are timely and meaningful based on an organization’s specific situation. And it is an article I will continue to update – Because at every event I get the opportunity to meet and see new speakers that might be a great fit for past clients of mine.

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Conference Audience Diversity Ryan 229

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271

Brand Blog How To Public Relations 271

Strategy Driven

JUNE 30, 2018

“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. Social Media Expert and Advertising Creative Director for Mashable. You just finished reading Leadership Inspirations - Socially Responsible Leader Branding !

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Brand Simon Advertising Leadership 50

Leadership Freak

APRIL 21, 2012

How to Build a Brand,” was the title we settled on for a recent presentation. It included social media content and making money using your online presence. Leadership brand building: On the negative side of brand building, I know leaders who are “save the day” leaders. They love [.].

Brand 125

Brand How To Leadership Media 125

Modern Servant Leader

NOVEMBER 1, 2012

I know many executives struggling with the magnitude of social media opportunities and risks. Below is a simple, 3 phase approach to prepare your organization for advances in the disruptive technology of social media. In order to engage your employees in social media, create awareness. All Employees. Specialists. Executives.

Media 195

Media Training Case Study Human Resources 195

Skip Prichard

FEBRUARY 8, 2021

Reflections on Charismatic Leadership. In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. The role of purpose branding is to unite the firm’s employees and brand customers in the pursuit of that higher vision. Take ice-cream brand Ben & Jerry’s.

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Charisma Bond Leadership Brand 144

Leading Blog

NOVEMBER 13, 2017

The elite of higher education would have us believe that leadership can be taught, especially if you are one of the privileged attending classes at a top tier university offering courses in leadership. Either way, we assume that leadership is dependent on personality traits and/or skills. Crisis leadership in action.

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Leadership COO Commitment Education 162

Mike Cardus

SEPTEMBER 15, 2010

ABOUT Contact Us Create-Learning.com Get Connected Facebook LinkedIn RSS Feed Log in Join and Receive 9 Team-Building & Leadership Activities:That work and allow people to learn from the experience. Discuss and co-create techniques, processes, plans, and short-cuts to see a rapid return with using on-line social media tools.

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Workshop Media Marketing Team Building 116

Joseph Lalonde

OCTOBER 9, 2022

Creating sponsored content is an excellent way to raise brand awareness and establish thought leadership. It also boosts brand trust and credibility. Sponsored content has been shown to boost brand lift by 50%! Often, the best way to get sponsored content opportunities for your blog is to contact brands directly.

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Content Tips Audience Brand 156

Rich Gee Group

DECEMBER 17, 2021

It's the familiarity and appeal of a brand, celebrity, company, or entertainment product (e.g., Q-Scores and other variants are primarily used by the advertising, marketing, media, and public relations industries. It’s all about your BRAND. A Q-Score is a measurement. television show). It’s all about VALUE.

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Brand Conference Industry Public Relations 195

N2Growth Blog

OCTOBER 23, 2023

As the sector evolves and expands, companies increasingly turn to executive search firms like N2Growth to help them identify and recruit top talent for critical leadership roles. However, finding individuals with the right combination of technical knowledge and leadership experience can be a daunting task.

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Execution Strategy Compliance Industry 416