HR Digest

APRIL 5, 2023

A strong employer brand is essential for attracting top talent and creating a positive workplace culture. A company’s employer brand is the image and reputation it portrays to current and potential employees. In this article, we will explore tips for building a strong employer branding strategy. What is employer branding?

Brand 59

Brand Reputation Marketing Strategy Media 59

thoughtLEADERS, LLC

OCTOBER 10, 2022

Nurturing employees to be the voice of the brand sustains an ecosystem for innovation, bridging marketing efforts and connecting them with the stakeholders. Today’s post is by Dhanshi Kittusamy Murthi, Regional Head of US Marketing at Vuram, a global hyperautomation services company.

Brand 90

Brand B2B Organization Globalization 90

N2Growth Blog

DECEMBER 8, 2023

Understanding the Role of a Chief Commercial Officer In the complex world of corporate leadership, a Chief Commercial Officer (CCO) holds a pivotal role. This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success.

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Trends Business Model Execution Marketing 293

N2Growth Blog

JANUARY 23, 2024

Finding innovators in the life sciences industry The importance of innovative leadership cannot be overstated. The following sections dive deeper into how well-equipped executive search firms can support the life sciences industry and the critical challenges in recruiting invaluable leadership.

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Execution Innovation Industry Motivation 235

HR Digest

JANUARY 9, 2020

To get more out of your recruitment efforts, you need to revisit your employer branding. It is imperative that a company hires the right person as the effort put in onboarding, training, and mentoring a recruit goes to waste and is not cost-effective if the hire leaves within a short period. So employer branding itself is crucial.

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Brand Storytelling Media Company 99

Let's Grow Leaders

SEPTEMBER 19, 2022

In our leadership programs, we always recommend facing difficult conversations with confidence and humility. For example, “Yes, it sounds like this project would benefit our marketing strategy. I can certainly prioritize this new marketing project if we can shift the product deadline. Yes, you can even say no to your boss.

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Power Compliance How To Ethics 579

The Horizons Tracker

SEPTEMBER 17, 2023

While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. The researchers first gathered data on follower counts and company revenue to evaluate the link between opinion leadership and business success.

Leadership 95

Leadership Content Media Audience 95

Leading Blog

MAY 21, 2021

B USINESS is not a discipline, but an endeavor made up of disciplines such as accounting, communications, economics, finance, leadership, management, marketing, operations, psychology, sociology, and strategy. Consequently, a business may be short of cash until payment is received.

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Short-term Morale Rate of Return Finance 347

Leading Blog

DECEMBER 11, 2020

She also personally trained the saleswomen at the counter. My mother didn’t realize it at the time, but her insistence on personally training saleswomen would be a key differentiator when she eventually opened counters in department stores. She stopped strangers on the street and on trains to give them beauty tips.

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Company Committee Sample Tactics 342

N2Growth Blog

OCTOBER 23, 2023

As the sector evolves and expands, companies increasingly turn to executive search firms like N2Growth to help them identify and recruit top talent for critical leadership roles. However, finding individuals with the right combination of technical knowledge and leadership experience can be a daunting task.

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Execution Strategy Compliance Industry 416

Modern Servant Leader

NOVEMBER 1, 2012

I’m about to make them happy, because one key solution is simple: employee training. Therefore, the emphasis of awareness training is on what social media means for your organization. Therefore, the emphasis of awareness training is on what social media means for your organization. All Employees. Specialists. Executives.

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Media Training Case Study Human Resources 195

N2Growth Blog

DECEMBER 26, 2023

Strong strategic leadership skills, including the ability to inspire and motivate teams, are also crucial in navigating the complexities of the insurance sector. This includes understanding market trends, anticipating risks, and crafting effective risk management strategies.

Insurance 235

Insurance Execution Long-term Diversity 235

Skip Prichard

FEBRUARY 8, 2021

Reflections on Charismatic Leadership. In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. The role of purpose branding is to unite the firm’s employees and brand customers in the pursuit of that higher vision. Take ice-cream brand Ben & Jerry’s.

Charisma 144

Charisma Bond Leadership Brand 144

thoughtLEADERS, LLC

DECEMBER 5, 2022

Jim Everhart explains why every marketing program needs strategic messaging. Today’s post is by Jim Everhart, author of BRAND VISION: The Clear Line Of Sight Aligning Business Strategy and Marketing Tactics (CLICK HERE to get your copy). If you and your company are involved at all in marketing (and who isn’t?),

Tactics 98

Tactics Brand Marketing Strategy 98

N2Growth Blog

SEPTEMBER 28, 2020

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

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Human Resources Globalization Diversity Resources 469

The Practical Leader

AUGUST 16, 2023

One morning, I asked a group of very quiet participants a series of questions about their organization’s climate and leadership effectiveness. His observation points to a big leadership problem, “The opposite of love is not hate, it’s indifference. Brand management is an inside job. This was going nowhere fast.

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Energy Crisis Absenteeism Leadership 52

Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

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Brand Press Release Discount Loyalty 237

Women on Business

DECEMBER 2, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?

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Brand Press Release Discount Customer Loyalty 215

N2Growth Blog

JANUARY 10, 2011

News Flash – If you have to look for leadership it doesn’t exist…Today’s post is not going to sit well with many in the leadership profession, but then many of my posts seem to have that effect. In my opinion the practice of leadership identification is simply based upon flawed business logic, and it is make-work in the purest form.

Leadership 419

Leadership Blog Consultative Brand 419

Kevin Eikenberry

OCTOBER 18, 2010

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Brand New Resources for New and Longtime Leaders by Kevin Eikenberry on October 18, 2010 in Leadership , Learning In early 2011 my next book, co-authored with Guy Harris, will be published. Register now!

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Resources Brand Performance Review Open-book 181

Leading Blog

MAY 16, 2020

It creates its own rules based on training data. Autonomous machines will take on repetitive, dangerous physical tasks and provide a new way for brands to reach consumers. Expect blockchain to underpin brand-oriented supply chains that give brands more control over their suppliers. He was born in the U.K. citizen in 2008.

Innovation 265

Innovation Supply Chain Technology Wireless 265

N2Growth Blog

DECEMBER 13, 2010

Today’s guest post by Kevin Eikenberry ( @kevineikenberry ) really resonates with me because it’s chalk full of leadership perspective. Kevin also hosts the Best of Leadership Blogs 2010 contest of which this blog is a nominee (if you haven’t voted yet, today is the last day for voting). Most would call it work.

Leadership 302

Leadership Blog Brand Consultative 302

HR Digest

SEPTEMBER 17, 2022

Marketing manager: Marketing managers are responsible for creating and implementing marketing strategies for their organization — they work closely with salespeople, designers, and other departments to make sure that everyone has what they need to succeed at their jobs in management.

Career 111

Career Management Software Human Resources 111

Kevin Eikenberry

SEPTEMBER 20, 2010

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Develop Your Coaching Skills at the Coaching Training Camp by Kevin Eikenberry on September 20, 2010 in Devloping Others , Leadership , Learning Next month I am delivering a brand new program that I extremely excited about!

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Training Skills Development Mentor 150

N2Growth Blog

OCTOBER 14, 2010

I really appreciate Pete’s insights into the necessity of self-leadership and his honesty in admitting that this is his own area of struggle. His leadership is remarkable! And I agree 100% that leaders everywhere need to find ways to motivate people that go beyond money and benefits. Thanks so much for your comment Bridget.

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Blog Leadership Brand Crisis Management 306

Lead Change Blog

MAY 20, 2016

Consequently, servant leadership quickly is becoming the preferred practice for some of the biggest and best companies in the world. They offer employees ample opportunities for training and development. The brand suffered, and franchise owners were running around with their hair on fire. It’s all about the people.

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Covey Franchising Self-aware Open-book 255

Mike Cardus

SEPTEMBER 15, 2010

ABOUT Contact Us Create-Learning.com Get Connected Facebook LinkedIn RSS Feed Log in Join and Receive 9 Team-Building & Leadership Activities:That work and allow people to learn from the experience. Here’s what you’ll learn: Four techniques to re-brand and market existing products and processes you already have.

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Workshop Media Marketing Team Building 116

N2Growth Blog

DECEMBER 2, 2010

David asked Becky, “How come no one ever talks about love as a leadership competency?&# While l ove and leadership are certainly two words you don’t often hear in the same sentence, I can assure you that rarely does great leadership exist without love being present and practiced. I think it’s a great question.

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Blog Leadership Brand Reputation 411

Leading Blog

APRIL 17, 2019

O NE OF THE MOST significant ways a leader can impact their business is through the quality of their hiring, yet this is rarely listed as a critical leadership competency and often overlooked. Invest in training for all hiring managers. has fifteen years of global change leadership and business development experience.?Howlett?is

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Process Tips Short-term Reputation 278

N2Growth Blog

NOVEMBER 15, 2010

In today’s post I’ll examine the value of loyalty as it relates to leadership. If relationships are the currency of leadership, it is important for leaders to note that loyalty serves as the cornerstone of any healthy relationship. Leadership and loyalty go hand-in-hand.

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Loyalty Blog Leadership Brand 399

N2Growth Blog

OCTOBER 16, 2017

Facebook page last Friday, that showed a black woman turning white, could have been avoided with better leadership. It was a lack of leadership that led to this kind of tone deaf flub on the part of the company. Clearly, not enough trained people were involved for this fiasco to have been averted. It’s that simple!

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PR Strategic Planning Long-term Training 156

Eric Jacobson

FEBRUARY 5, 2024

This book is the result of what we have learned teaching leadership and business acumen classes to rising and senior leaders at Fortune 500 companies for twenty years,” share authors Nathan Kracklauer and Bjorn Billhardt. Abilitie’s clients include some of the world’s most recognizable brands such as Coca-Cola, The New York Times , and Dell.

Skills 116

Skills Cooper Books Benchmarking 116

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

The Practical Leader

DECEMBER 16, 2020

Many attempts to improve customer service levels are smile training programs. Improving customer service and quality levels isn’t as simple as dunking service providers in a training program and dangling some incentives at them. What they often have are leadership problems. Team members see the messages loud and clear.

Quality 124

Quality System Incentives Brand 124

N2Growth Blog

JULY 11, 2010

A CEO’s ability to perform effectively is so closely tied to their ability to form a clearly articulated vision, evangelize the vision and then to execute on their vision, that no real discussion on executive leadership should take place without an emphasis on vision.

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Blog Leadership CEO Brand 322

N2Growth Blog

JANUARY 23, 2018

To stay competitive, brands must innovate and transform. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. Digital transformation starts at a strategic level with leadership being committed to change. Jean-Louis said.

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Innovation Strategy Competitive Advantage Incubator 163

Strategy Driven

JUNE 21, 2021

Integrated learning systems (ILS) is the solution you should embrace to provide your workforce with the necessary training to withstand the roller coaster ride of change as the business evolves. How can you train your growth mindset and ensure your employees are more knowledgeable and competent in their jobs? Understand Your Purpose.

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Strategy Market Segmentation Learning-by-Doing Competitive Advantage 97