Leading Blog

FEBRUARY 5, 2020

The HRC Retail Advisory forecasts this generation to drive 40% of all US consumer spending, and yet it is one of the most challenging generational cohorts for brands to reach. In the book, they list the five foundational truths of youth marketing (and leadership). Gone are the days when brand identity is built with a bullhorn.

Marketing 263

Marketing Leadership Brand Audience 263

Modern Servant Leader

DECEMBER 30, 2022

There are leadership lessons in Southwest Airline’s fall from grace. The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. Underinvestment in Technology This was the main root of their problem.

Airlines 130

Airlines Leadership Short-term Long-term 130

Lead Change Blog

JUNE 24, 2019

Technology, social media, and the digital economy have resulted in trust incidents becoming increasingly visible to the general public. Customer satisfaction occurs when a companies products and services live up to brand promise thereby improving reputational value and trust.

Supply Chain 345

Supply Chain Reputation Leadership Bottom-up 345

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 325

Brand Brand Management Blog Media 325

Modern Servant Leader

OCTOBER 15, 2018

In selecting Bono, USA Gymnastics joins an unfortunate list of companies failing to conduct a basic analysis of digital media , before making critical leadership decisions. In a September 7th tweet, Bono boasted about her opposition to the Nike brand. At issue is at least one post where Ms. Attacking Nike. Digital Shadows.

Media 143

Media Simon Leadership Servant Leader 143

Great Results Team Building

OCTOBER 12, 2023

And, while I speak about Leadership and Workplace Culture, I realize that other topics are timely and meaningful based on an organization’s specific situation. And it is an article I will continue to update – Because at every event I get the opportunity to meet and see new speakers that might be a great fit for past clients of mine.

Conference 229

Conference Audience Diversity Ryan 229

The Horizons Tracker

SEPTEMBER 17, 2023

While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. The researchers first gathered data on follower counts and company revenue to evaluate the link between opinion leadership and business success.

Leadership 104

Leadership Content Media Audience 104

Lead Change Blog

MARCH 22, 2017

The Rickety House That Electronic Media Has Built (and that leaders have to stabilize). If the Internet was considered “the great equalizer,” the early days of social media adoption — the form of user-generated and publicly shared content — was considered the next phase of the level playing field. Then came social networks.

Media 215

Media Brand Content Skills 215

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

Creativity 235

Creativity Business Objectives Marketing Trends 235

Joseph Lalonde

JANUARY 8, 2023

A Reel Leadership Article My latest book, Reel Leadership, is now available on Amazon. If you love movies and leadership, you will love this book. and estranged friend Andi Brand (Janelle Monae). Now, let’s dive into the leadership lessons in Glass Onion: A Knives Out Mystery. Still, Andi showed up.

Leadership 254

Leadership Norton Film eBook 254

HR Digest

JANUARY 9, 2020

To get more out of your recruitment efforts, you need to revisit your employer branding. To attract the right talent, a company needs to be clear in communicating its position, culture, values, and of course services and products, which all boils down to how the company brands itself in the market. builds brand viewership.

Brand 99

Brand Storytelling Media Company 99

N2Growth Blog

APRIL 2, 2010

If you find all the noise around social media to be confusing, rest assured that you’re not alone. With each major advancement in technology, communications, or business practice we find ourselves yet again at this all too familiar precipice.

Media 325

Media Blog Tools Influence 325

N2Growth Blog

NOVEMBER 17, 2010

In today’s post I’m going to explore responsibility as it relates to social media – the responsibility that comes with living in the real world vs. a perpetual state of virtual reality. As most of you know, I’m a big fan of social media.

Media 417

Media Blog Audience Ryan 417

N2Growth Blog

OCTOBER 23, 2023

As the sector evolves and expands, companies increasingly turn to executive search firms like N2Growth to help them identify and recruit top talent for critical leadership roles. However, finding individuals with the right combination of technical knowledge and leadership experience can be a daunting task.

Execution 416

Execution Strategy Compliance Industry 416

Modern Servant Leader

NOVEMBER 1, 2012

I know many executives struggling with the magnitude of social media opportunities and risks. Below is a simple, 3 phase approach to prepare your organization for advances in the disruptive technology of social media. In order to engage your employees in social media, create awareness. All Employees. Specialists.

Media 195

Media Training Case Study Human Resources 195

Modern Servant Leader

SEPTEMBER 18, 2012

What can the American Revolutionary War teach us about leadership and social media ? I then compare those examples to contemporary leaders in social media. Following the example of each principle, I present tools and techniques for successful leadership with that principle in social media. S.O.C.I.A.L.

Media 194

Media Video Godin Tools 194

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Leading Blog

NOVEMBER 13, 2017

The elite of higher education would have us believe that leadership can be taught, especially if you are one of the privileged attending classes at a top tier university offering courses in leadership. Either way, we assume that leadership is dependent on personality traits and/or skills. Crisis leadership in action.

Leadership 162

Leadership COO Commitment Education 162

N2Growth Blog

JANUARY 10, 2011

News Flash – If you have to look for leadership it doesn’t exist…Today’s post is not going to sit well with many in the leadership profession, but then many of my posts seem to have that effect. In my opinion the practice of leadership identification is simply based upon flawed business logic, and it is make-work in the purest form.

Leadership 419

Leadership Blog Consultative Brand 419

Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237

Brand Press Release Discount Loyalty 237

N2Growth Blog

NOVEMBER 16, 2010

Kevin Eikenberry ( @kevineikenberry ) opened-up voting for The Best Leadership Blogs of 2010 yesterday , and the N2growth blog was one of 11 blogs nominated for the award. I know all but one of the other nominees and would highly recommend any of them as a high quality source of leadership information.

Blog 310

Blog Leadership Depreciation Brand 310

N2Growth Blog

AUGUST 23, 2010

Home About Overview News Careers Contact Blog Services Branding/Identity Executive Search Leadership Development Overview CEO Coaching Executive Peer Groups Strategic Growth Consulting Innovation Management Personal Branding Reputation Management Social Media Consulting Pro Bono Services Clients Intermidiaries Downloads Blog Contactus N2growth Home (..)

Blog 416

Blog Leadership Brand Depreciation 416

N2Growth Blog

OCTOBER 28, 2010

How many times have you witnessed someone holding-out for a higher price, better valuation, evolving markets, technology advances, or any number of other circumstances that either never transpire, or by the time they do, the opportunistic advantage had disappeared? I appreciate you sharing your thoughts.

Blog 403

Blog Leadership Self-aware Crisis 403

N2Growth Blog

DECEMBER 13, 2010

Today’s guest post by Kevin Eikenberry ( @kevineikenberry ) really resonates with me because it’s chalk full of leadership perspective. Kevin also hosts the Best of Leadership Blogs 2010 contest of which this blog is a nominee (if you haven’t voted yet, today is the last day for voting). Most would call it work.

Leadership 302

Leadership Blog Brand Consultative 302

N2Growth Blog

JANUARY 23, 2018

Digital technology continues to transform both the retail and consumer experience. To stay competitive, brands must innovate and transform. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing.

Innovation 163

Innovation Strategy Competitive Advantage Incubator 163

Women on Business

DECEMBER 2, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?

Brand 215

Brand Press Release Discount Customer Loyalty 215

Great Leadership By Dan

AUGUST 22, 2019

One example is their relationship with technology. All of us, regardless of which generation we belong to, have been impacted by technology,” Costin says. You could think of it this way: If technology were a geyser, Baby Boomers and Generation Xers have been sprayed by its impact, but Millennials got drenched.”

Due Diligence 185

Due Diligence Peer Review Brand Entrepreneur 185

Leading Blog

OCTOBER 14, 2019

When he took over as CEO in 2005, he laid out three strategic priorities saying it should be about the future, not the past : Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets. Do not fake anything.

Leadership 216

Leadership Long-term Self-aware Short-term 216

N2Growth Blog

DECEMBER 13, 2010

If you’re looking to benchmark your leadership ability the following self examination will give you a baseline to build from. If you check your ego at the door and give a thoughtful, introspective evaluation of your ability, it is likely that you’ll learn something about your leadership abilities or lack thereof.

Blog 310

Blog Leadership Benchmarking Tactics 310

N2Growth Blog

DECEMBER 17, 2010

Context, fluidity, and other nuanced behaviors are positive traits to embrace so long as they don’t serve as an excuse for a lack of discipline. Wishing you memorable quality time with your loved ones.

Blog 405

Blog Leadership Brand Consultative 405

N2Growth Blog

SEPTEMBER 20, 2010

While hubris can be a needed trait to call upon at times, to rely solely upon it as the foundation of your leadership style just doesn’t work. Thanks in advance for sharing… Share and Enjoy: View Comments [link] Most Tweeted Articles by Leadership Development Experts [.] It was C.S. link] Ovidiu What a GREAT article!

Blog 419

Blog Leadership Servant Leader Long-term 419

N2Growth Blog

OCTOBER 18, 2010

Here’s the thing – the foundational elements of leadership require no skill or talent whatsoever. In today’s post I’ll share 6 leadership characteristics that require zero talent or skill.

Blog 382

Blog Leadership Loyalty Self-aware 382

N2Growth Blog

DECEMBER 2, 2010

David asked Becky, “How come no one ever talks about love as a leadership competency?&# While l ove and leadership are certainly two words you don’t often hear in the same sentence, I can assure you that rarely does great leadership exist without love being present and practiced. I think it’s a great question.

Blog 411

Blog Leadership Brand Reputation 411

N2Growth Blog

OCTOBER 14, 2010

I really appreciate Pete’s insights into the necessity of self-leadership and his honesty in admitting that this is his own area of struggle. His leadership is remarkable! Pete is reaching people through not only speaking but through videos, blogs, websites and other social media outlets.

Blog 306

Blog Leadership Brand Crisis Management 306

Modern Servant Leader

SEPTEMBER 25, 2012

The NFL ‘s quarterback of their social media strategy is about to be sacked. Whether they admit it or not, the National Football League is currently in the midst of a social media crisis. In responding to this incident, the NFL does not seem to have learned from historic social media crises. Media leadership principles.

Media 192

Media Crisis Tactics Reputation 192

N2Growth Blog

JULY 6, 2010

Marshall Goldsmith : I don’t specifically work in the area of strategy or leadership, but my work often affects those areas as what I do is help people change behavior. How has social media changed your business, if at all? On with the inteview… Mike Myatt : How would you describe your business and what do you do?

Blog 292

Blog Leadership Brand Media 292

N2Growth Blog

NOVEMBER 15, 2010

In today’s post I’ll examine the value of loyalty as it relates to leadership. If relationships are the currency of leadership, it is important for leaders to note that loyalty serves as the cornerstone of any healthy relationship. Leadership and loyalty go hand-in-hand.

Loyalty 399

Loyalty Blog Leadership Brand 399