article thumbnail

How Brand Reputation Influences Pay

The Horizons Tracker

The study reveals a curious trend: certain high-prestige brands opt to provide lower salaries to their staff, resulting in detrimental effects on productivity, employee retention, and overall profits. Brands set themselves apart by being either really good (vertical) or really unique (horizontal).

article thumbnail

Diversifying Your Product Line: Tips for Start Up Clothing Brands

Strategy Driven

It’s an exciting time when you’re starting your own clothing brand. But there is one decision that can be difficult – diversifying the product line! Diversify Into Uncomplicated Product Lines. If you’re starting a brand from scratch, it’s best to diversify into uncomplicated lines.

Brand 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building Brand Awareness: July Frontline Festival

Let's Grow Leaders

This month’s festival is about building brand awareness. Our Reflections on the Festival Contributions and Insights on Building an Army of Brand Ambassadors. Aligning Marketing Vision and Management . Top 10 Tips for Successful Internal Branding Efforts Follow David. A Few of My Thoughts on Brand Awareness.

Brand 321
article thumbnail

Elevating Business Triumphs Through Strategic Management and Trailblazing Tactics

Strategy Driven

Thriving in the ever-shifting business landscape demands effective management and the deployment of innovative strategies. A prime example of a strategic approach that has demonstrated significant impact is the art of product sampling.

Tactics 108
article thumbnail

Brands, Leadership and the Climate Crisis

Great Leadership By Dan

They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). In the context of the climate crisis, the issue of why we should trust ‘the organisation behind the brand’ regarding their environmental credentials, is vital.

Crisis 290
article thumbnail

Personal Branding

Lead Change Blog

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. It eats up the 45-minutes before the gravy-laden conference lunch, but is it productive?

Brand 196
article thumbnail

Best Practices for Employer Branding

Chart Your Course

It is widely believed that every company has several brands to market. The first brand is the product they sell. The third brand is the employer brand or how the public sees the employer, the one in charge of the […]. The second is their company culture and the way it is perceived by the public.

Brand 130