Harvard Business Review

JULY 17, 2015

Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates. Profitability isn’t a useful metric.

Brand 8

Brand Merchandising Retail Real Estate 8

Roundtable Talk

NOVEMBER 17, 2010

It’s the thing that happens to get the product to market” Mitch Joel @mitchjoel / Author and marketing guru / In a nutshell: It’s time for Leadership 3.0… Before building community you need to build engagement.” “If your product or service sucks; social media, marketing or management won’t save you.”

Management 48

Management Simon COO Blog 48

Roundtable Talk

APRIL 7, 2011

to fake it ‘til you make it… rather than focusing on what you don’t have (a big marketing budget, a large team, prior track record in the field) focus on what you do have and go for it. Don’t build a “brand”… be who you are. With a campaign team of four, Sarah ran a race that surprised many hardened politico’s. Happy leading!

Politics 34

Politics Media CEO Bottom-up 34

Harvard Business Review

SEPTEMBER 9, 2014

This new (and alarming) data comes from pricing consulting giant Simon-Kucher & Partners, which conducts its survey every other year with the Professional Pricing Society, a professional association. Not surprisingly, they advocate bringing marketing and monetizing concerns much further forward in the R&D process.

Price 11

Price Productivity Products Simon 11

Joseph Lalonde

JANUARY 9, 2015

YouTility: Why Smart Marketing Is About Help Not Hype by Jay Baer – Bear wrote an amazing book on why helping is the new marketing. Leaders Eat Last: Why Some Teams Pull Together And Others Don’t by Simon Sinek – Another Christmas present from a friend last year. Know your brand and know your followers.

Books 120

Books Learning-by-Doing Wilde Self-aware 120

Harvard Business Review

MARCH 25, 2011

Decades' worth of academic marketing research has repeatedly shown that price promotions are fraught with danger and are suitable only for very specific purposes under special circumstances. Simons Distinguished Associate Professor of Management at Rice University in Houston. And often steep ones at that. Dholakia is the William S.

Innovation 14

Innovation Hammer Maslow Discount 14

Harvard Business Review

SEPTEMBER 1, 2014

For marketers in particular, beacons are important because they allow more precise targeting of customers in a locale. With beaconing, marketers can lead and direct customers to specific areas and products within a store or mall. Hillshire Brands. Simon Malls. Communication Marketing Technology'

Retail 9

Retail Fraser Taylorism Taylor 9

Harvard Business Review

OCTOBER 3, 2012

It's a powerfully proven fact based on the study of the human brain, which Simon Sinek explains here. Traditional advertising and marketing leads with the what, such as, "We make desirable cars with great gas mileage." Executives like to point to all the news stories of brand-damaging social fails as reason to move cautiously.

Media 22

Media Advertising Simon Engineering 22

Roundtable Talk

JULY 5, 2010

and Piers Morgan got compared to the acid tongued Simon Cowell. ← Fast Friday with Colleen Albiston, Head of Marketing & Communications, Tax for KPMG Global Public Mobile CEO learns: shoot your mouth off early, enjoy egg on your face later → Like Be the first to like this post. RoundtableTalk Where ambitious leaders meet.

Ryan 34

Ryan Career Blog Simon 34

Skip Prichard

OCTOBER 28, 2019

Ideas to Grow Your Brand. Study some of the most interesting and diverse group of companies such as Google, Twinings, Dropbox and even Wimbledon and you end up with fascinating stories, case studies, and research useful to every brand. The Clearing is a brand consultancy helping global brands grow and make a difference.

Wilde 66

Wilde Brand Open-book Creativity 66

Harvard Business Review

OCTOBER 3, 2012

It's a powerfully proven fact based on the study of the human brain, which Simon Sinek explains here. Traditional advertising and marketing leads with the what, such as, "We make desirable cars with great gas mileage." Executives like to point to all the news stories of brand-damaging social fails as reason to move cautiously.

Media 16

Media Advertising Simon Engineering 16

Harvard Business Review

JULY 11, 2014

Simons—after all, he’s been around for decades, earning and donating vast amounts of money, generally enjoying life (despite the accidental deaths of two of his five adult children), and giving Dos Equis’s “ most interesting man in the world ” a serious run for his money. “Jim,” who walked in.

Disruptive Innovation 8

Disruptive Innovation Hedge Brand Simon 8

Harvard Business Review

AUGUST 23, 2018

In many companies, innovation teams tend to fall into three buckets: Explorers, Scalers, and Optimizers (with credit to Bud Caddell and Simon Wardley ). Scalers iteratively experiment and tweak new ideas until they find product-market fit using methods like agile or lean. By tailoring each handoff to the teams involved.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

SEPTEMBER 12, 2017

I see Amazon’s price strategy with Whole Foods, fueled by constant testing and experimentation, to evolve in three steps: changing price perception, growing the market for healthy foods, and then applying insights to other offline retail sectors and services. Growing the market for healthy foods. Changing price perception.

Price 8

Price Retail Competitive Advantage Long-term 8

Harvard Business Review

AUGUST 11, 2015

The tech companies mobilizing their users are owning the request: you find the call to action on their website, in their app, or in an email with their branding. For consumer brands, public perception can act as a limit on corporate political speech—why promote a specific candidate if a majority of your customers will disagree with you?

Politics 8

Politics Real Estate Morale Business Model 8

Harvard Business Review

OCTOBER 4, 2011

In his new book, Retromania , English music critic Simon Reynolds claims that innovation in popular music is in decline. If this is true, a big cultural change is upon us — the end of popular music as the great lab bench for our culture, as the defining innovator of our time.

Early Adopters 12

Early Adopters Hammer Innovation Charisma 12

Harvard Business Review

MAY 26, 2016

Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. Why — As Simon Sinek says, we have to “start with why.”

Marketing Strategy 12

Marketing Strategy Content Marketing Strategy 12

Harvard Business Review

AUGUST 15, 2012

I've just seen Simon, a client who has been looking for a job for 6 months. Like many people on the market, he started out optimistically but has given up — not officially, mind you, but he's suddenly taken an urgent interest in redecorating his house. Why do some job hunters give up when they are just in sight of their goals?

Simon 15

Simon Advice Learning-by-Doing Letter 15

Harvard Business Review

APRIL 27, 2015

Corporate tweeters need to know that they aren’t just promoting a brand or solving a problem: they are performing for an audience, supporting customers throughout their journey, and even, subtly, selling. Social media isn’t merely a place for people to chat with each other and for brands to talk at their customers.

Company 8

Company Airlines Brand Analysis 8

Harvard Business Review

MAY 31, 2011

For instance, in October 2010, Biocon struck a $350-million marketing alliance with Pfizer, the world's largest drug maker, to commercialize four of Biocon's insulin biosimilar products in non-overlapping markets globally. Inventors are engineers, scientists, or entrepreneurs who come up with an original idea. Transformers. Financiers.

Shaw 13

Shaw Globalization Innovation Entrepreneur 13

Harvard Business Review

JANUARY 4, 2013

Now, drones are moving from the battlefield to your neighborhood, and it's about to create a brand new industry right along with it. But this is just the beginning — industry analysts predict the market to double in less than a decade.

Supply Chain 9

Supply Chain Venture Funding Industry Real Estate 9

Harvard Business Review

FEBRUARY 28, 2017

Pearl, his VP of marketing, had learned that their rival Berlinger was launching a line of gem-accented watches, which would be sold exclusively through Shanguang, China’s biggest jewelry retailer. .” Berlinger’s brand is splashy, so they do splashy promotions. But you also know how Simon feels about bling.”

Case Study 8

Case Study Brand Simon Marketing 8

Leading Blog

DECEMBER 7, 2020

In this fun and provocative page-turner, Michael Fanuele, one of the world’s most successful marketing strategists, shares The Six Skills of Inspiration. Uncharted : How to Navigate the Future by Margaret Heffernan (Simon & Schuster, 2020) How can we think about the future? Blog Post ). Blog Post ).

Books 449

Books Leadership Simon Learning-by-Doing 449

Harvard Business Review

NOVEMBER 16, 2012

Marketers love the notion that a great idea can be carefully crafted and nurtured by one man or woman. Agency truly lies with the agency — or so marketers would like to think — whether that be an ad agency, PR firm, or graphic team. Sure, sex sells in marketing, but there are other powerful ways to engage people.

Marketing 8

Marketing Simon PR Market Segmentation 8

Harvard Business Review

JUNE 27, 2014

For the first time, Western stereotypes associating Africa with death, disease, poverty, and war are being replaced by the reality of demanding, brand-conscious consumers who happen to live in a challenging environment. This shift will play out most obviously in marketing communications and advertising.

Marketing 8

Marketing Mass Marketing Retail Market Segmentation 8