A Leader’s Guide to Creating an Enduring Brand
Great Leadership By Dan
JUNE 18, 2019
Everything you decide to do in and for your business—all those hard choices and prioritizing—either reinforces or erodes your brand. Brand should be the North Star to guide you. Your brand—the thing you want to stand for in the mind of your customer—is the best way to filter your decision-making. Think of a brand that you love.
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