Lead Change Blog

NOVEMBER 22, 2019

Especially as some two-thirds of consumers around the world say they would switch, avoid, or boycott brands for their stances on controversial issues. Emotional intelligence (EI) relates to qualities such as empathy and curiosity, the so-called traditional business soft skills that enable effective communication and relationship building.

Emotional Intelligence 209

Emotional Intelligence Supply Chain Short-term Leadership 209

Lead Change Blog

MARCH 20, 2020

Many of you might have recently read or seen extracts from Simon Sinek’s new book on the Infinite Game. When leaders are always seeking to win the game, rather than acknowledge and appreciate that their decisions today have a ripple effect throughout society, the quality of their decision making can be significantly impaired.

Short-term 220

Short-term Long-term Leadership Simon 220

Nathan Magnuson

OCTOBER 2, 2017

One is a time-tested and respected brand and product. The main issue wasn’t quality or customer service. Purpose ought to be the first conversation, as Simon Sinek shared in his bestseller Start with Why. I had a chance to work with a couple new vendors recently. The contrasts couldn’t be more stark.

Sample 120

Sample Simon Audience Bottom-up 120

Strategy Driven

NOVEMBER 21, 2017

This can increase the quality of your leads, lowering the customer acquisition cost and increasing the ROI of your marketing efforts. Inbound marketing is a strategy in which a business creates high-quality content to attract potential customers and to build its brand. What Is Inbound Marketing? Defining Your Target Audience.

Marketing 58

Marketing Marketing Strategy ROI Content 58

Lead from Within

JUNE 9, 2018

” –Simon Sinek. “Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.” The One Quality Every Leader Needs To Succee d. ” — Tom Peters.

Covey 124

Covey Welch Long-term Collins 124

Harvard Business Review

JULY 17, 2015

Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates. Profitability isn’t a useful metric.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

MARCH 25, 2011

A steep price promotion can make consumers permanently price sensitive by lowering the reference price they expect to pay, and price promotions can distract customers from products' benefits, causing irreversible damage to brands. Simons Distinguished Associate Professor of Management at Rice University in Houston. Mackey, Jr.

Innovation 15

Innovation Hammer Maslow Discount 15