N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271

Brand Blog How To Public Relations 271

Strategy Driven

JULY 11, 2014

Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

Energy 78

Energy Strategic Planning Succession Humphrey 78

Strategy Driven

JANUARY 2, 2015

The ‘brand’ is a marketing term. Customer experience” comes right out of marketing surveys, which rarely ask for real feedback or share the findings with company decision makers. It is a misnomer to think that a quick fix pawned off as a ‘solution’ will take care of a problem once and for all. About the Author.

Strategy 50

Strategy Strategic Planning Budgeting Risk Management 50

Strategy Driven

MARCH 2, 2024

Social media marketing. As for getting it right with social media, there’s one tactic that has emerged as a powerful weapon: influencer marketing. This is evidenced by the following statistic : In 2023, over 80% of marketers had a budget dedicated solely to influencer marketing. Back in 2017, it was just 37%.

Influence 92

Influence Media Marketing Strategy 92

Strategy Driven

NOVEMBER 6, 2015

Whether your focus is on customer service, profits, investing, marketing, or company growth a constant awareness of your current position in relation to where you want to be is essential. Development of technical abilities, specialties and expertise. Development of core business supplier relationships. Business development.

Succession 50

Succession Strategic Planning Budgeting Goal 50

Strategy Driven

SEPTEMBER 7, 2018

There are no fast-forward buttons or skipping steps inn developing an effective organization, just as there are no shortcuts in formulating a career and Body of Work. Are the long-range strategic planning and budgeting processes integrated? Do you have a detailed, written analysis of your market area? Is there a Big Picture?

Entrepreneur 51

Entrepreneur Succession Strategic Planning Budgeting 51

Strategy Driven

DECEMBER 4, 2015

Futurism: ideas that inspire, manage and benchmark change. The ingredients may include such sophisticated business concepts as change management, crisis management and preparedness, streamlining operations, empowerment of people, marketplace development, organizational evolution and vision. About the Author.

Benchmarking 50

Benchmarking Crisis Management Rogers Tactics 50

Strategy Driven

FEBRUARY 6, 2015

Life-threatening experiences (loss of business or market share, economic recession) signal the urgency for the team to collaborate. Marketing’s importance was fully embraced in the 1960′s. Marketing departments deal most often and immediately with the side effects of poor quality. Access to global markets.

Quality 50

Quality Metrics Strategic Planning TQM 50

Strategy Driven

OCTOBER 5, 2018

Natural disaster stages: Warning, hit, search and rescue, recovery, rebounding, analysis, flood prevention planning, learning from crisis, community development. Cause-related marketing is a good thing. Some companies use “philanthropy” as a marketing scam. Commit to a program of volunteering. About the Author.

Crisis 62

Crisis Teamwork Marketing Commitment 62

N2Growth Blog

AUGUST 22, 2010

The UC Berkley budget gap has grown to $150 million, & still the Chancellor is spending money that isn't there on $3,000,000 consultants. Best wishes for continued success Marlyn. moravecglobal Here's another example of disconnected leadership and the consequences for, in this case, students, faculty and taxpayers.

Blog 417

Blog Gordon CEO Consultative 417

Strategy Driven

DECEMBER 7, 2018

Study and utilize marketing and business development techniques. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Learn from failures, reframing them as opportunities. Behave as a gracious winner. In short, never stop!

Rogers 62

Rogers Henderson Mentor Learning-by-Doing 62

Strategy Driven

NOVEMBER 2, 2018

We must learn to benefit from change management, not to become victims of it. Corporate Responsibility relates to every stage in the evolution of a business, leadership development, mentoring and creative ways of doing business. Change is 90% beneficial. It reassures other stakeholders as to the company’s intent. About the Author.

Ethics 51

Ethics Mission Statement Strategic Planning Benchmarking 51

Strategy Driven

NOVEMBER 20, 2015

While sales objectives are most common, trade shows may also be behavior, product, distribution or marketing oriented. Perform informal market research. Delineate other categories of visitors, and develop a strategy for maximizing your time with key prospects. Introduce new products. Target a select group of visitors.

How To 50

How To Follow-up Participative Objective 50

Strategy Driven

AUGUST 5, 2016

Planning, tactics, organizational development. Business Development. You develop-champion the tools to change. Study and utilize marketing and business development techniques. Assignments, responsibilities, functions, relationships, follow-through, accountability. Systems and Processes. Culture and Mission.

Leadership 50

Leadership Benchmarking Learning-by-Doing Ethics 50

Strategy Driven

NOVEMBER 4, 2016

Through all that, I became enamored with community service, developing trust relationships with stakeholders. Others cut into programs and services in order to fund marketing. I performed a management study for my state comptroller’s office. Non-profit organizations need the support of Cause Related Marketing.

Advertising 50

Advertising Education Audience Marketing 50

Strategy Driven

DECEMBER 2, 2016

The sharing of trust and ideas leads to developing business philosophies. The management that takes steps to “fix themselves” rather than always projecting problems upon other people will have a successful organization. Develop, update and maintain a career growth document. The mentor opens doors for the mentee.

Mentor 50

Mentor Learning-by-Doing Open-book Career 50

Strategy Driven

AUGUST 3, 2018

Where mid-managers buy the hype of the marketing slogans but stonewall the progress that would enable the company to live up to its claims. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. About the Author.

Company 51

Company Self-aware Creativity Marketing 51

Strategy Driven

OCTOBER 7, 2016

Management by Objectives came into vogue in 1965 and was the prevailing leadership style until 1990. Other important components of business (training, marketing, research, team building and productivity) were all accomplished according to goals, objectives and tactics. Most corporate leaders are two management styles behind.

Management 70

Management Hostile Takeover Management by Objectives Objective 70

Strategy Driven

NOVEMBER 2, 2012

The term Budgeting gets tossed around in many ways. Budgets get blamed for gridlock. Budgets get politicized. Business development. Budgets get more attention than the umbrellas under which they rightfully belong: Strategic Planning and Visioning. Budgeting by itself is a minor piece of business strategy.

Strategic Planning 71

Strategic Planning Budgeting Planning Competitive Advantage 71

Strategy Driven

SEPTEMBER 2, 2016

I developed the concept of integrating Pop Culture Wisdom with management training and business planning over the last 40 years. Communicating and developing people skills. Processes, trends, fads, perceived stresses and “the system” force adults to make compromises in order to proceed. Serving the under-served.

Strategic Planning 51

Strategic Planning Planning Ethics Learning-by-Doing 51

N2Growth Blog

DECEMBER 16, 2010

He was on the creative planning team for catalyst, works with leadership development of Chick-Fil-A, and is quarterbacking many projects for well known leaders. He is rare in the world of coaching and leadership development and I feel honoured that he has chosen to partner with me to deliver our leadership workshops.

Blog 321

Blog Covey Learning-by-Doing Video 321

Strategy Driven

JUNE 6, 2014

Business development. I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative. Do not run your “foundation” out of a corporate marketing department.

Franchising 75

Franchising Marketing Strategy Strategic Planning 75

Strategy Driven

DECEMBER 18, 2015

Management by Objectives came into vogue in 1965 and was the prevailing leadership style until 1990. Other important components of business (training, marketing, research, team building and productivity) were all accomplished according to goals, objectives and tactics. Most corporate leaders are two management styles behind.

Hostile Takeover 50

Hostile Takeover Management by Objectives Objective Scientific Management 50

Strategy Driven

OCTOBER 25, 2013

Crisis management is so much more than handling of the media. Business development. We therefore mounted a full-scope crisis management initiative that focused heavily on after-the-crisis help for the victims and their families. The process of strategy development is not esoteric. by Hank Moore.

Crisis Management 80

Crisis Management Crisis Risk Management Budgeting 80

Roundtable Talk

OCTOBER 28, 2010

While you’re competing to get more budget, headcount, resources for your team, the guy in marketing is doing the same. Look long-term at the effects of your short-term battles: the reality of peer relationships at the leadership level is that they are often competitive.

Management 34

Management Short-term Politics Long-term 34

Strategy Driven

OCTOBER 11, 2013

Business development. Along the way, many defective tires hit the market, subsequently causing SUV rollovers, damage and, in some cases, deaths. Rather than stick together in crisis situations and collectively investigate the problems, both Ford and Firestone distanced themselves from each. Running the business. The Big Picture.

Crisis 58

Crisis Crisis Management Retail Budgeting 58

Strategy Driven

OCTOBER 18, 2013

There is an art to Crisis Preparedness. So also should diversity, branding, quality, marketing, re-engineering and other important processes. Business development. The same planning process that nurtures Crisis Preparedness can and must also accommodate for Crisis Management. by Hank Moore. The Big Picture.

Crisis 72

Crisis Crisis Management Budgeting Risk Management 72

Strategy Driven

APRIL 4, 2014

Business development. Training and development of people. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Running the business. Body of Knowledge. The Big Picture. Setting and respecting boundaries. About the Author.

Budgeting 85

Budgeting Succession Consultative Crisis 85

Strategy Driven

MAY 2, 2014

Business development. Developing communications as a vital tool of business and life. This stymies employees’ professional development and hampers company productivity. Promote and graphically portray your company’s designated cause-related marketing activities. Running the business. Body of Knowledge. Not knowing.

Strategy 99

Strategy Budgeting Audience Risk Management 99

Strategy Driven

AUGUST 1, 2014

We can dispense with all that employee training and professional development. In reality, no single market shift speaks completely for itself. Learn to manage change, rather than become a victim of it. We make a good product… that should be enough. Why must we spend time on things other than our core business?

Budgeting 78

Budgeting Risk Management Quality Strategic Planning 78

Strategy Driven

OCTOBER 4, 2013

Business development. For many years, we will be measuring how loss of corporate credibility has tainted all facets of business, in terms of remediation, replacement, litigation, make-good, rework, damage control, recovery process, settlements to victims, decreased stock market value and sagging retail sales. Running the business.

Crisis 60

Crisis Airlines Transportation Crisis Management 60

Strategy Driven

JANUARY 3, 2014

Business development. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business.

Energy 58

Energy Strategic Planning Succession Humphrey 58

N2Growth Blog

SEPTEMBER 22, 2010

I often observe ego centered conflicts among senior executives, which turn into a competition for turf, budget, power, influence, control, and ultimately survival. Which markets, partners, clients, or other opportunities can add significant value to our business? Does this add value to our core business?

Team Building 284

Team Building Blog Team CEO 284

Strategy Driven

MARCH 7, 2014

Business development. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business.

Balanced Scorecard 74

Balanced Scorecard Budgeting Risk Management Learning-by-Doing 74

Strategy Driven

FEBRUARY 7, 2014

Business development. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business.

Planning 62

Planning Learning Curve Learning-by-Doing Budgeting 62

Strategy Driven

JANUARY 6, 2012

Business development. Among the lessons which we learned from the Y2K Bug exercise were: When they want to do so, company leadership will provide sufficient resources to plan for the future, including crisis management and preparedness (of which computer glitches are one set of ‘what ifs.’). Unsuccessful marketing.

Planning 50

Planning Consultative Learning-by-Doing Cost 50

In the CEO Afterlife

MARCH 7, 2015

Employee development is on the backburner. Budgets are constantly cut and revised. There’s a rift within top management and everyone knows it. Marketing blames Sales. Innovation is something other companies do. Resumes are being up-dated and posted online. Too many operational changes. Minor perks are withdrawn.

Absenteeism 100

Absenteeism Short-term Long-term Strategic Planning 100