Harvard Business Review

JULY 31, 2015

The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. In my experience, the competitive perspective is almost always the least important aspect in managerial decision-making. This competitive intelligence sign-off is simple to institutionalize.

Competitive Intelligence 8

Competitive Intelligence Company Drucker Review 8

Harvard Business Review

OCTOBER 27, 2015

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.

Marketing 8

Marketing Competitive Intelligence Porter How To 8

Harvard Business Review

MARCH 31, 2015

Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. Technology to do this exists, and it has implications for what managers can do before, during, and after the events they sponsor or attend. New technology goes further.

CRM 8

CRM ROI Budgeting Public Relations 8