Business Development Engineering Ethics Leadership 
Persuasive Powerhouse
AUGUST 15, 2010
August 15th, 2010 | Author: Mary Jo Asmus Yet another Fortune CEO has fallen due to ethics violations. Hewlett-Packard, a company that started out as an example of moral leadership with “The HP Way” in 1939, has proven itself vulnerable to an unscrupulous CEO when Mark Hurd recently resigned. Am I acting ethically in this situation?”
Women on Business
DECEMBER 13, 2010
Purdue is known for its bright engineers, top flight technology students, it is the alma mater of the first and last men to walk on the moon. Yet, the question as I talked with women in the Purdue leadership program is still the age old one of how to balance it all; career, family, community, and time for oneself.
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Harvard Business Review
MARCH 24, 2017
You are the newly promoted vice president of business development at an oil company. The onus for ethical behavior falls first to the employee. Most companies talk a good ethics game and even make their goals public. A company could have a terrific ethics policy, but actions speak louder than words on paper.
Women on Business
JANUARY 3, 2011
Here’s a tip: learn about search engine optimization (SEO) techniques and use of keywords. Get started by contributing content to sites that utilize freelance writers. Some will take unsolicited articles, many will give assignments to freelancers.
Strategy Driven
NOVEMBER 6, 2015
When a business loses sight of the customer and what they really need they often run into difficulties. Provide leadership. The business you’re in. Study and refine your own core business characteristics. Understand “The Business You’re In” and how it fits into the core business.
Women on Business
JANUARY 22, 2011
We are considering offering something like the following on a monthly basis: Review trends of your specific keywords Identify potential hotspots for blog links Update Facebook Fans page = 25-50 postings Identify and connect with potential Facebook friends Update Twitter account = 30-50 Search Engine Optimized postings Leave comments on blogs and websites (..)
Women on Business
JANUARY 24, 2011
When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. So when the opportunity arises (i.e.,
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