Strategy Driven

OCTOBER 23, 2013

Now you’ve got to decide on what type of media to use, where to put it, how to track it, who to target, how to ensure a consistent message, and how to somehow impact on the conversation that is already happening about your brand. Nick Johnson is the founder of Useful Social Media and Incite Marketing and Communications.

Marketing 66

Marketing Media ROI Consensus 66

Harvard Business Review

NOVEMBER 16, 2011

In most organizations, social media established a marketing beachhead. Indeed: the marketing organization has put social media technologies to work with very visible effect. But we need to break out social media and talk about more than marketing and technology. But activity alone does not create business results.

Media 15

Media Marketing Technology Short-term 15

Harvard Business Review

DECEMBER 7, 2012

Social media isn't all community, collaboration, and cohesion. It's a perfect tool for tracking people and conducting surveillance as well as spreading propaganda, and it's wide open to all comers, no matter what their purposes. Social media is a natural medium for propaganda too. It has a dark side too.

Media 15

Media Business Intelligence Software Trends 15

Strategy Driven

AUGUST 27, 2015

that every company is used to capturing, but also unstructured data (data scraped from the Internet and social media channels that may come in a wide variety of formats, from video to voice). In short, there is a lot more to doing business in the Big Data world than simply collecting and analyzing more data.

CIO 50

CIO Technology CRM Competitive Advantage 50

Strategy Driven

DECEMBER 23, 2013

Innovation begins with management; by fostering a culture that prioritizes innovation, creativity is incentivized among team members. There are a variety of tools that aid in capturing customer insight. By doing this, it increases their overall satisfaction—and in the process, business profitability. About the Author.

Organization 66

Organization Open-book Innovation Technology 66

Strategy Driven

JANUARY 21, 2011

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Subscribe now to get your subscription to this award-winning quarterly magazine.

Real Estate 66

Real Estate Magazine Rogers Long-term 66

Strategy Driven

DECEMBER 15, 2010

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Subscribe now to get your subscription to this award-winning quarterly magazine.

Resources 50

Resources Process Constraint Objective 50

Strategy Driven

NOVEMBER 24, 2010

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Subscribe now to get your subscription to this award-winning quarterly magazine.

Magazine 59

Magazine Chief Operating Officer Newsletter Objective 59

Harvard Business Review

AUGUST 22, 2012

A decade ago, the only option for an ambitious CI professional was the CMO's office, even though in most enterprises, that seat will be filled by an executive with brand and media expertise. I'm not suggesting that these folks need to run SPSS, or sit in front of a business intelligence tool all day.

Company 14

Company Business Intelligence CRM Marketing 14

Harvard Business Review

SEPTEMBER 13, 2012

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Slowly but surely, as the little database grew bigger and bigger, the manager would wedge the cost into her operating budget.

Supply Chain 15

Supply Chain CIO Budgeting Project 15

Harvard Business Review

OCTOBER 6, 2014

The buzz around using predictive tools to analyze big data in discrete areas of a business is loud and deserved. At the same time, powerful new tools are becoming increasingly available to enable real-time strategic decision making. This isn’t a retread of scientific management , nor is it an updated take on scenario planning.

Strategy 8

Strategy Scenario Planning Scientific Management Supply Chain 8

Harvard Business Review

OCTOBER 6, 2014

The buzz around using predictive tools to analyze big data in discrete areas of a business is loud and deserved. At the same time, powerful new tools are becoming increasingly available to enable real-time strategic decision making. Strategy-making can now happen in real time. It’s an entirely different animal.

Strategy 8

Strategy Scenario Planning Scientific Management Supply Chain 8

Harvard Business Review

FEBRUARY 24, 2014

One big barrier to implementation is the incessant noise around big data from consultants, vendors, and the media. Traditional tools (business-intelligence applications, relational databases) simply can’t handle petabytes of unstructured information. They’ve invested in new tools. These are all danger signs.

ROI 8

ROI Maturity How To CRM 8

Harvard Business Review

OCTOBER 2, 2015

Is the innovation supported by leadership, management, incentives, and communication?). The I-PASS Hand-off Curriculum includes teamwork and communication training, simulations, a mnemonic to standardize handoffs, oral and written hand-off improvements, faculty-engagement tools, and an institution-wide sustainment campaign.

Health Care 8

Health Care Innovation Cost Self-aware 8