Business Model Co-Opetition Goal Innovation 
Harvard Business Review
APRIL 28, 2015
But we’d speculate that Fitbit could do just as well at coaching you through your personal health goals by logging the reading on the minute and storing 1/60th of the data. What our teams need are the same sorts of techniques that we use in capital-intensive businesses to monitor and evaluate our asset value.
Harvard Business Review
NOVEMBER 22, 2012
These common examples all embody the us/them architecture--but the divisive framework is so embedded in modern business models that it's difficult to discern. More and more companies embrace consumers as "co-creation" partners in their innovation efforts, instead of as buyers at the end of a value chain.
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