31 Innovation Questions (and Answers) To Kick Off the New Year
Harvard Business Review
DECEMBER 27, 2010
As Drucker said, "the customer rarely buys what the business thinks it sells him;" look for a job-to-be-done, an important problem that is not adequately solved by current solutions. Start with deep ethnographic research; avoid focus groups! What is a business model (and how do I innovate one)? How should I look?
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