Business Model, Glocalization and Marketing

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Business Model

Glocalization

Marketing

Competitive Advantage from the Bottom of the Pyramid

LDRLB

SEPTEMBER 12, 2013

Ajay is a technologist and business strategist who often obsesses over issues that range from the impact of technology on disruptive business models to entrepreneurship and impact investing. Common marketing theories from the 4Ps to the 5Cs have failed when trying to engage the BoP. You can find him at [link].].

Competitive Advantage

Competitive Advantage Prahalad Blue Ocean Strategy Glocalization

P&G Innovates on Razor-Thin Margins

Harvard Business Review

APRIL 16, 2012

market share of more than 80%, with Schick a distant second. But that is not the story in developing markets, where these top-of-the-line products don't fare nearly as well. So how is it that Gillette has over 50% market share in India — the world's largest shaving blade market by volume?

Innovation

Innovation Glocalization Supply Chain Retail

Leadership Digital

Competitive Advantage from the Bottom of the Pyramid

P&G Innovates on Razor-Thin Margins

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