Harvard Business Review

DECEMBER 18, 2012

Many companies use the wrong metrics to measure their performance, especially when it comes to social media. I run a social-media company, and until recently even we were confused about what metrics mattered. Those metrics are the most common false idols of analytics. Vanity metrics look good but fail the "So what?"

Metrics 18

Metrics Media Ries Reference 18

Harvard Business Review

JANUARY 2, 2018

Marketers take a channel such as Facebook, Twitter, or LinkedIn, and then set goals for raising their numbers of likes, comments, and shares. After all, how much is that like, comment, or share actually worth to your business? If you are not using these or other platforms, you could be missing out on valuable business opportunities.

Media 14

Media Company ROI Business Objectives 14

HR Digest

JUNE 24, 2023

It provides valuable insights into employee behavior, performance, productivity, and interactions, enabling organizations to make data-backed decisions that drive business success. By leveraging HR analytics, organizations can make data-driven decisions that optimize HR processes and enhance overall business performance.

Metrics 98

Metrics Trends Compliance Analysis 98

Strategy Driven

DECEMBER 19, 2019

No matter what type of business you have, you’ll need to set clear objectives quarterly or annually. A way of identifying future goals, along with the timeline, they will help you to achieve growth. During the process, you need to make sure that you’re not setting goals that are out of reach. Use Sales Playbooks.

Objective 13

Objective SWOT Benchmarking Analysis 13

HR Digest

AUGUST 10, 2023

By analyzing data on employee performance, engagement, turnover, and other key metrics, HR leaders can identify high-performing employees, potential future leaders, and areas for improvement. Increased Efficiency Data-driven decision making in HR can lead to increased efficiency and productivity. Here are some steps to get started: 1.

Metrics 92

Metrics Objective Analysis Talent Management 92

Harvard Business Review

MARCH 31, 2015

Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. So consider what more productive event spending means for the bottom line. No technology can help managers who are unable or unwilling to set goals.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

JULY 25, 2016

The first step isn’t about social media at all: Identify your business objectives and target market. Also consider your industry, the recent performance of the brand, and the current traditional marketing promotions for the product and its competitors. Link marketing goals to social media KPIs.

Media 8

Media Strategy Audience Brand 8

Harvard Business Review

MARCH 24, 2017

Most companies talk a good ethics game and even make their goals public. Compensation should be tied to broad-based outcomes and include things such as customer satisfaction and product knowledge, in addition to success at closing deals. The right tone from the top helps set the right goals for the organization.

Ethics 8

Ethics Company Incentives Policies 8

Strategy Driven

NOVEMBER 13, 2019

As an owner of your business, your first and foremost goal is to attract maximum revenues and sales. Unless you master this skill, your business will always go through uncertain scenarios and yearn for stability. You can develop buyer personas around questions like: Who currently buying your products?

Marketing 11

Marketing USP Strategy Audience 11

Harvard Business Review

DECEMBER 28, 2016

Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. Big, strategic goals evolve into score improvements and incrementalism instead of gleaning useful insights that allow change with confidence.

Attrition 10

Attrition Metrics Net Present Value KPI 10

Harvard Business Review

DECEMBER 24, 2015

That’s because not all social media discussion revolves around B2C products. Rather, customers and prospects do talk about business-related companies and subjects on social media, and there are enough social conversations about B2B brands to monitor for brand, product, and service optimization.

B2B 8

B2B Media B2C Marketing 8

Miles Anthony Smith

NOVEMBER 7, 2019

READ MORE Many businesses hire an agency for their content marketing needs and the first question that they always ask: Which content marketing firm is the best for them? The answer to that depends on your goals, budget, etc., You (Inhouse) Sometimes the best content comes from those who know your product or service best, you.

Marketing 105

Marketing Content Audience Brand 105