The Guru's Guide to Creating Thought Leadership
Harvard Business Review
NOVEMBER 13, 2012
Zeitgeist, German for "spirit of the time," is the complex interplay of economic, technological, political, and social forces that can determine which ideas will flop and which will fly in a particular moment. Pick an Apt Objective. So what did Hamel and Prahalad add? Tune Your Idea to the Zeitgeist. As the U.S.
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