Business Objectives Management Marketing Mix Marketing Strategy 
Harvard Business Review
JUNE 20, 2014
The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective. Make the CMO the “bonding agent” that connects the organization.
Strategy Driven
NOVEMBER 13, 2019
Be it your social media accounts, website or application, your tagline should be all over the place to represent your business. Uncover your business objectives. Increasing sales, expanding reach, and building brand awareness: all of them are the key objectives for any business. Pick the right marketing mix.
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