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3 Valuable Insights Leaders Can Learn From Neuroscience

Tanveer Naseer

This is a cultural intervention in which leaders seek out a few employees who are already known to be master motivators, adept at inspiring strategic awareness among their colleagues. These master motivators are invited to recommend specific measures that enable better ways of working.

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How To Better Engage Your Employees

Strategy Driven

It’s worth your time and energy to find ways that help build a collaborative environment. You don’t know what your employees want or what motivates them unless you ask. Innovate Mundane Tasks. For example, if you have a call center, try sprucing it up by implementing call center gamification.

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Why People Lose Motivation — and What Managers Can Do to Help

Harvard Business Review

At some point, every leader has dealt with a person — or, worse, a group of people — who has lost motivation. In order to get at the crux of the problem, it’s crucial to understand that as humans we want to feel motivated and to find meaning in the things that we do. Brandon Lyon/Getty Images. We feel more alive.

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To Get Employees to Empathize with Customers, Make Them Think Like Customers

Harvard Business Review

Take our work with Consumers Energy in Michigan. When they asked us to help them figure out why, we spent time with Consumers Energy users in Flint and quickly saw that the billing process was too opaque, with too many unexpected charges. Early signs have been positive, with increases in sales conversion and first call resolution.

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The Rebirth of the CMO

Harvard Business Review

Point solutions, such as focusing on the call center, the store, or the website, no longer cut it in a multichannel environment, not when delivering excellent customer journeys can increase revenues up to 15 percent and cut costs by up to 20 percent. But the CMO has a unique and critical role to play to deliver the change.

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Today’s “Low Grade Boiling Rage”

Michael Lee Stallard

Beryl brings goodness into the world by helping hospitals with call center support for doctor referrals and follow-up calls to check on patients who recently underwent treatment. Ann’s energy is boundless. At Beryl they know they’re doing important work.

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