Big Data Doesn't Work if You Ignore the Small Things that Matter
Harvard Business Review
OCTOBER 5, 2012
Many innovative customer-service solutions like these are simple and inexpensive, and they have high payback. It might take a scorecard approach for you to figure out that the sales peak coincided with a particular phase in the staff-training schedule. Big data, by contrast, is far from inexpensive, and the payback is often iffy.
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