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Big Data Doesn't Work if You Ignore the Small Things that Matter

Harvard Business Review

It might take a scorecard approach for you to figure out that the sales peak coincided with a particular phase in the staff-training schedule. Let's say, for example, that you're seeing a pattern of strong store sales for a group of products that were previously perceived as unrelated.

CAPEX 15
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Only Half of Companies Actually Use the Competitive Intelligence They Collect

Harvard Business Review

We recently conducted a survey of CI managers and analysts who’ve been through our training program to see how much their findings influenced major company decisions, and why. and European corporations, from CI-trained analysts in marketing, business development, strategy, R&D, finance, and other fields.