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Big Data Doesn't Work if You Ignore the Small Things that Matter

Harvard Business Review

It might take a scorecard approach for you to figure out that the sales peak coincided with a particular phase in the staff-training schedule. Let's say, for example, that you're seeing a pattern of strong store sales for a group of products that were previously perceived as unrelated.

CAPEX 15
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IT Cannot Be Only the CIO's Responsibility

Harvard Business Review

For example, successfully deploying CRM software on time and to budget will deliver little unless sales, customer services, and fulfillment processes are redesigned, staff trained to have the right conversations with customers, data quality improves, and marketers build the right competencies to use all the data that will now be available to them.

CIO 8
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4 Models for Using AI to Make Decisions

Harvard Business Review

Executives who wouldn’t hesitate to automate a factory now flinch at the prospect of deep-learning algorithms dictating their sales strategies and capex. The firm effectively trains its people to hire and work with the world’s best and brightest algorithms.

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Only Half of Companies Actually Use the Competitive Intelligence They Collect

Harvard Business Review

We recently conducted a survey of CI managers and analysts who’ve been through our training program to see how much their findings influenced major company decisions, and why. and European corporations, from CI-trained analysts in marketing, business development, strategy, R&D, finance, and other fields.