Career Management Price Tversky 
Harvard Business Review
JULY 23, 2012
The psychologists Daniel Kahneman and Amos Tversky demonstrated quite convincingly that we human beings are not the model-optimizing "rational" actors that many economists historically believed we are. Those who see the world probabilistically seem to better navigate volatile environments because they are wired to embrace uncertainty.
Harvard Business Review
OCTOBER 9, 2012
Psychologists Daniel Kahneman and Amos Tversky attributed this tendency to what they called the "availability" heuristic (rule of thumb): our minds give inordinately heavy weighting to the most readily available/recent/vivid data and experiences. That seems like a good bet; since the IPO, Facebook's share price has fallen meaningfully.
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