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Idea Entrepreneur: The New 21st Century Career

Harvard Business Review

They give private talks and major speeches, write books and blogs and articles, participate in panels and events, engage in social media — activities that can generate revenue (sometimes in considerable amounts), through a combination of fees, sales of their expressions, and related merchandise.

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A Co-creation Primer

Harvard Business Review

But very often it goes against the grain of how they built their careers in the first place. Brown and Millar told me that Sense has been running co-creation, both in global online communities and in workshops around the world, for over a decade. Get your top people involved in the workshops. This does not come naturally.