Career Porter Price Productivity 
Harvard Business Review
NOVEMBER 3, 2016
Many of the paradigms we learned in school and built our careers on are either incomplete or ineffective. In strategy, an entire generation grew up with Michael Porter’s five forces. In Porter’s view , “the essence of strategy is that you must set limits on what you’re trying to accomplish.”
Harvard Business Review
OCTOBER 15, 2014
The academic study of strategy took a big leap forward in the 1970s when Michael Porter of HBS looked at earlier economic research on industry structure and noticed that market power — which economists wanted to minimize — was the same thing as sustained profitability, which corporate executives wanted to maximize. Should we lower our prices?”
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