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A Technology Case Study: Implementing What the Customer Wants

Strategy Driven

In order for any change to occur – whether it’s a decision to purchase a product, or an implementation to add new technology – whatever touches the ultimate solution must buy-in to the change. In 1983, in London, I started up a body shop/recruitment company to support the ‘new’ language and ’4GL’ support technology called Focus.

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Case Study: Should You Adjust Your Business Model for a Major Customer?

Harvard Business Review

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. And he’d seen and heard about similar cases of misuse elsewhere. He clearly had a strong opinion on this, as any good CFO would. But not here , he thought.

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Case Study: Can an Airline Cut “Turn Times” Without Adding Staff?

Harvard Business Review

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. ” Ken turned to his CFO, expecting a reaction, and got one: “Respectfully, Mari-san, I would be extremely uncomfortable putting a request of that size to management.

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Case Study: A Short-Seller Crashes the Party

Harvard Business Review

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Densmor, Terranola’s CFO, saw those words on Twitter about one minute after Hughes had uttered them. As CFO, A.J. I know the investors will come around.”

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Case Study: After a Crisis, Who Should Take the Fall?

Harvard Business Review

Editors’ Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The plan was to go public next year, and Jake and his CFO had been trying to cut costs, but they had mostly spared the IT group. Some of that was true.

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Why We’re Seeing So Many Corporate Scandals

Harvard Business Review

Virtually every 21 st century business scandal is reducible to a morality tale of a technology that allows us to do things we couldn’t before, coupled with major institutional failures that were enabled by failures of omission and commission of corporate leaders. Consider the Columbia and Challenger space shuttle disasters.

Ethics 9
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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Consider how USAA – the nation’s 6 th largest consumer P&C insurer – has reinvented how marketing, finance and data analytics work together, starting with a first-ever partnership between the CMO, CFO and Chief Data Analytics officer. In some cases, finance even leads a vendor selection process once dominated by marketing.

Finance 13