Harvard Business Review

JUNE 13, 2012

Editor's Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Natalia Georgio knocked on the door of her new marketing director's office. Still, Natalia thought the company needed better marketing to support its expansion strategy. "I'm

Case Study 12

Case Study Audience Survey Marketing 12

Harvard Business Review

NOVEMBER 14, 2011

Bank of America convenes a local committee of bank leaders in each of its 45 Neighborhood Builders markets then uses a short application and lots of on-the-ground research to select two awardees per community per year. And, as a result, we are now able to identify three key reasons why it has been so effective. It is both local and national.

Case Study 14

Case Study Banking Participative Training 14

Harvard Business Review

MAY 15, 2014

Let’s say you’re working in a new market, far away from headquarters, and you need to get approval for an initiative that is somewhat outside the company’s current strategy. A case study we just published on Samsung’s European innovation team offers some helpful insights. When Innovation Is Strategy.

Innovation 8

Innovation Marketing Disruptive Innovation Project 8

Harvard Business Review

AUGUST 28, 2017

Through a study of AI that included a survey of 3,073 executives and 160 case studies across 14 sectors and 10 countries, and through a separate digital research program , we have identified 10 key insights CEOs need to know to embark on a successful AI journey. Furthermore, early AI adopters are 3.5

Survey 10

Survey Execution First-mover Advantage Technology 10

Harvard Business Review

NOVEMBER 7, 2011

It's no secret that sales and marketing executives don't always see eye to eye. In a recent Corporate Executive Board survey, sales executives' top terms for their marketing colleagues included "paper pushers," "academic," and perhaps worst of all, "irrelevant." Here are four rules Challenger marketing organizations live by: 1.

Marketing 14

Marketing ROI Short-term Long-term 14

Strategy Driven

FEBRUARY 6, 2015

Life-threatening experiences (loss of business or market share, economic recession) signal the urgency for the team to collaborate. Marketing’s importance was fully embraced in the 1960′s. Marketing departments deal most often and immediately with the side effects of poor quality. Access to global markets.

Quality 50

Quality Metrics Strategic Planning TQM 50

Harvard Business Review

MAY 9, 2012

Together with Harvard Business Review and the Management Innovation eXchange, we have issued a challenge calling for the most instructive case studies and provocative ideas that will help us re-imagine capitalism for the long term. 1) Believe in your power to make markets efficient — but abandon the efficient market dogma.

Marketing 11

Marketing Power Short-term Long-term 11

HR Digest

JUNE 24, 2023

Competitive Advantage: Organizations that embrace HR analytics gain a competitive edge by leveraging data to drive innovation, improve efficiency, and make better decisions. HR analytics enables organizations to attract and retain top talent, optimize resource allocation, and adapt to changing market dynamics.

Metrics 98

Metrics Trends Compliance Analysis 98

Strategy Driven

JANUARY 26, 2011

Your employees and your customers want to be engaged on a very personal level, and not just through a survey or an annual conference. This emerging social era is about engaging everyone around you to redefine what you do and how you do it – including sales, marketing, R&D, customer support, and product development.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

JUNE 6, 2012

PMI's Pulse of the Profession Survey shows that more than two-thirds of project-based organizations have created a dedicated Project Management Office to lead such efforts. More important, the study highlights the key role that project teams play in the success of their initiatives and how organizations can best support their teams.

Project 15

Project Survey Budgeting Conflict of Interest 15

Harvard Business Review

JUNE 7, 2012

Some of the most exciting — and challenging — innovations in social media are around how to enable users of sites like Facebook and Pinterest to make recommendations, referrals, or "likes" of the products and services they use. Is your firm ready for this new age of peer-to-peer marketing?

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 6, 2012

PMI's Pulse of the Profession Survey shows that more than two-thirds of project-based organizations have created a dedicated Project Management Office to lead such efforts. More important, the study highlights the key role that project teams play in the success of their initiatives and how organizations can best support their teams.

Project 13

Project Survey Budgeting Conflict of Interest 13

Harvard Business Review

JUNE 7, 2012

Some of the most exciting — and challenging — innovations in social media are around how to enable users of sites like Facebook and Pinterest to make recommendations, referrals, or "likes" of the products and services they use. Is your firm ready for this new age of peer-to-peer marketing?

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

JUNE 21, 2012

Thus, at this point, it is unable to develop and innovate the sort of software that could realize the full potential for customer advocacy and engagement on its platform. And the advocacy vendors who've been serving these companies for years can kick start a vibrant apps market for Facebook's platform.

Real Estate 9

Real Estate Conference Software Content 9

Harvard Business Review

AUGUST 10, 2012

economy is sluggish, Europe is in a crisis, and emerging markets have slower rates of growth than in the past. We used a survey instrument to structure the qualitative customer research in the fifteen families. The goal of the survey was to understand the needs of the future customer. But which non-customers do you target?

Education 13

Education Sample Case Study Survey 13

Harvard Business Review

APRIL 7, 2014

Many modern businesses take stock in the reality of disruptive innovation and try to react accordingly. Pundits and managers alike readily cite reasons including the stresses of business model innovation or the difficulty of making small experimental investments inside the four walls of an established organization.

Disruptive Innovation 8

Disruptive Innovation Airlines Tactics Tools 8

Harvard Business Review

OCTOBER 12, 2011

With Kodak balancing on the precipice , a classic case study on the company offers powerful lessons that still resonate 20 years after it was written. But surveys show that more than 25% of firms still think of IT as a cost center, 53% of CIOs' time is focused on cost control, and 54% of companies outsource their IT services.

CIO 9

CIO Outsourcing Cost Center Film 9

Harvard Business Review

AUGUST 2, 2013

Others gain new responsibilities in strategy, M&A integration, or innovation. In the four years since our book was published, the CIO-Plus idea has gained real traction, and there are numerous stories and cases studies on the phenomenon. Still others move on to business roles including CEO.

CIO 8

CIO Technology Apparel Information Technology 8

N2Growth Blog

JANUARY 18, 2011

I wonder if there’s a good survey out there I could use to get feedback from my team. The beautiful thing about your story is it makes for a wonderful case study. As far as a survey goes you have several options available to you. In fact, many of the online survey companies (e.g. Congratulations to you Sir.

Leadership 420

Leadership CEO Blog Learning-by-Doing 420

Harvard Business Review

NOVEMBER 23, 2010

If you want to conduct an employee survey, ask business stakeholders about its relevance and how to do it. If you want to conduct an employee survey, ask business stakeholders about its relevance and how to do it. A strong HR function will always take into consideration opinions addressed by major stakeholders throughout the business.

CIO 15

CIO Guidelines Telecommunications Emotional Intelligence 15

Harvard Business Review

MAY 19, 2015

Innovation, customer delight, and profits would all follow from it. His struggle to transform the Johnsonville Sausage Company into a beacon of enlightened business was chronicled widely and became a best-selling case study. I enjoyed teaching that case for many years. The Joys and Sorrows of Self-Management.

Management 8

Management Long-term System Delegation 8

Harvard Business Review

NOVEMBER 24, 2010

The most disruptive, unforeseen, and just plain awesome breakthroughs, that reimagine, reinvent, and reconceive a product, a company, a market, an industry, or perhaps even an entire economy rarely come from the single-minded pursuit of the busier and busier busywork of "business." So throw Frederick W. After "what", ask "which."

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Harvard Business Review

MARCH 5, 2012

I spend a significant amount of my time associating with a pro-business think tank that has been building an impressive database of entrepreneurs, small businesses, start-ups, and innovation-driven enterprises in Africa.

Entrepreneur 15

Entrepreneur Banking Supply Chain Globalization 15

Harvard Business Review

SEPTEMBER 28, 2015

Take our survey and download “How Not to Cut Health Care Costs” as a thank you. The value of doing so will run into the hundreds of billions of dollars, suggesting there must be some way to appropriately reward the innovators while ensuring access for everyone. Kidney cancer provides a useful case study.

Health Care 8

Health Care Short-term Insurance Long-term 8

N2Growth Blog

MAY 17, 2010

being pushed into the market is reaching truly overwhelming proportions. It’s been my experience that regardless of the subject, it is precisely when the noise becomes the loudest, that it’s most difficult for the consumer to extract quality and value from the market. D from Columbia.

Blog 333

Blog Leadership Consultative Follow-up 333

Harvard Business Review

OCTOBER 29, 2012

Serious marketers, innovators and quants can't find a better — or more controversial — case study in the problems and pathologies of predictive analytics than America's down-to-the-wire presidential campaign. How should one weight dedicated state polls in the context of national surveys?

Politics 15

Politics Sample Survey Benchmarking 15