Transforming Customer Experiences: Driving Performance and Profitability in the Service Sector - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION
Harvard Business Review
NOVEMBER 6, 2018
But a lot of service businesses are managed according to old ideas imported from more traditional industries, says Ryan Buell, UPS Foundation Associate Professor of Service Management at Harvard Business School (HBS). The case explores this process through the example of Cineplanet, a leading movie cinema chain in Peru.
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