category distinguish 
Leading Blog
JANUARY 16, 2023
Challenger brands can’t spend their way to success with big ad campaigns like the category leaders. That alchemy begins with anchoring the brand in a genuine consumer insight that distinguishes the brand from everything else. An Underdog Nightmare for the Category Leaders. As true underdogs, it’s the only option they have.
Leading Blog
JUNE 12, 2023
I N BUSINESS, as in sports, the aspect that distinguishes the best teams from the mediocre teams comes down to collaboration. Such behaviors will have an impact on the team’s win-loss record — and not in the preferred category. Yet many times, companies struggle with sharing and aligning functional plans.
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The Horizons Tracker
MAY 19, 2020
The researchers conducted in-depth interviews with people living with autoimmune illnesses, and found that using a broad category to describe their condition helps to provide a degree of certainty and continuity when conveying what are often highly inconsistent illness experiences to family and friends, as well as the medical profession.
The Horizons Tracker
MAY 24, 2021
The researchers used unique data from the Australian Patent Office, which revealed that around half of Australian companies had no patents listed at all, with a further 616 categorized as low innovators, leaving just 48 in the “medium” category and 31 in the “high” category.
The Horizons Tracker
MARCH 7, 2023
What’s more, they feel that there is a need to distinguish between self-confidence based on a robust evaluation of one’s capabilities and hubris where the self-evaluation is off the mark. The researchers suggest that the portrayal of bosses as full of themselves is largely inaccurate and usually extremely simplistic.
Leading Blog
JUNE 13, 2019
In Google’s team study, they found what distinguished high-performing teams from low-performing teams is not team cohesion, motivation, or average IQ, but rather frequent turn-taking in conversations and high social sensitivity toward what team members are thinking and feeling. Localize the Solvers. Get everyone together face-to-face.
N2Growth Blog
NOVEMBER 29, 2022
Kelli Vukelic, CEO of N2Growth examines the nuances that distinguish boutique search firms from their larger counterparts. Or should you consider a new emerging category of super elite boutiques that give you the best of both worlds, international reach, and creative, disruptive thinking? “I
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