In the CEO Afterlife

APRIL 14, 2011

In the CEO Afterlife. by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. In the heat of battle, there is a hell of an incentive to discount for easy market share, even by the most disciplined of marketers. Human Resources. © 2011 In the CEO Afterlife.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

JULY 17, 2011

In the CEO Afterlife. by John • July 17, 2011 • Leadership , Strategy • 2 Comments. I am delighted that so many readers of the CEO Afterlife blog have asked for details of the content that goes into the 1-Page Strategic Plan. This is the break from day-to-day operations; it is the organization’s future.

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Strategic Planning CEO Planning Real Estate 100

In the CEO Afterlife

JULY 24, 2011

In the CEO Afterlife. by John • July 24, 2011 • Branding , Marketing • 3 Comments. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Marketers operate in a dynamic world. Human Resources. © 2011 In the CEO Afterlife.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

FEBRUARY 4, 2015

A good CEO costs no more than a bad one – sometimes far less when you consider costly mistakes and lucrative severance packages. The same argument can be made for strategies. The very best strategies aren’t generated by outside strategic planning consultants who bill thousands of dollars a day. There are far more than you think.

Competitive Advantage 100

Competitive Advantage How To Human Resources Strategy 100

In the CEO Afterlife

MAY 6, 2012

Old school CEOs either don’t know how to innovate, fear innovation or simply fail to comprehend the true definition of the word. Within these institutions, innovation is likely as overused and as meaningless a word as strategy. As an influential shareholder, I’d begin, not by mandating my CEO to change, but by changing my CEO.

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Chief Operating Officer Chief Technology Officer CEO Innovation 202

In the CEO Afterlife

JULY 2, 2012

However, now that I look back from the CEO afterlife, I realize that this view need not be pervasive. The new economy doesn’t operate that way. Sure, they work hard at improving their competitive positions within existing markets. Their horizon is markets that do not exist. Be forewarned, this tactic destroys profits.

Sports 228

Sports Tactics Competitive Advantage Short-term 228

In the CEO Afterlife

FEBRUARY 5, 2011

In the CEO Afterlife. Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I see evidence in niche and specialty markets; I suspect senior people in smaller companies spearhead inventions. Leadership.

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Magazine Brand Article Marketing 100

Marshall Goldsmith

FEBRUARY 8, 2018

Frances Hesselbein – Former CEO, Girl Scouts of America and Peter Drucker Foundation. Alan Mulally – Former CEO, Ford and Boeing Commercial Aircraft. CEO Magazine – CEO of the Year. Non-profit CEOs. Mark Tercek – President and CEO, Nature Conservancy – world leader in global conservation.

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Executive Coaching CEO Magazine Banking 70

In the CEO Afterlife

DECEMBER 31, 2011

So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. There has to be a break from day-to-day operations in the process. Why HR and the CEO Should be Joined at the Hip [link]. Is There a CEO Afterlife? Is There a CEO Afterlife?

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Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

SEPTEMBER 8, 2015

When I was a CMO and CEO, I operated with an entrepreneurial mindset that required taking decisions as early as possible. Not everyone or every organization can, or should operate this way. Entrepreneurial Mindset Power. Now, I don’t want anyone to think that I don’t value information technology. But, I’m a disciple of point #4.

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Power Competitive Advantage Airlines Information 100

In the CEO Afterlife

FEBRUARY 20, 2015

During my tenure as a CEO, my Board of Directors never posed questions pertaining to corporate culture. Jacobs Suchard Directors expected me to run their North American operation as an entrepreneurial enterprise, and as long as the returns were favorable, they assumed I was doing just that. That’s a big mistake. . Some do it well.

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Long-term Download CEO Objective 100

In the CEO Afterlife

APRIL 24, 2017

What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. They divested both businesses and discontinued several other products including golf clubs and bags. Nike sales are 40% higher than they were just 5 years ago and profits are up by 65%. Nike is a Do Less Better company. 1 Big Idea .

Company 177

Company Apparel Competitive Advantage Long-term 177

In the CEO Afterlife

JULY 16, 2015

Tight Strategies Don’t Limit Opportunity. Despite the necessity for precision in purpose and direction, I see more and more examples of senior business executives operating non-strategically. They Create It. We used to refer to this modus operandi as “doing business by the seat of the pants.”

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Strategy Brand Brand Management Marketing 100

In the CEO Afterlife

OCTOBER 17, 2011

In the CEO Afterlife. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Main menu Home. Leadership. Did you like this?

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Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

JUNE 13, 2011

In the CEO Afterlife. by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. To that end, we must continuously achieve superior financial and operating results while adhering to the highest standards of business conduct. Human Resources. Main menu Home.

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Mission Statement CEO Human Resources Brand 209

In the CEO Afterlife

DECEMBER 29, 2013

HR’s product is the corporation’s human resource , the people required to build the product, produce it, sell it, ship it, invoice it and service it. Wal-Mart people can’t deliver that promise without a super-efficient operation. That’s why HR, the CEO, and the CMO should be joined at the hip.

Marketing 173

Marketing Human Capital Human Resources Brand 173

In the CEO Afterlife

JUNE 19, 2011

In the CEO Afterlife. A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Today, we represent a marvelous marketing opportunity. We operate by the mantra of “use it or you lose it.” Aha,” say the savvy marketers.

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Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

MARCH 18, 2015

CEOs talk focus all the time and nod to its importance, but few take the necessary measures to cut through complexity and clear a path to clarity and coherence. This vision establishes the principles for running a simple operation. In today’s business, chronic complexity is stifling, stagnating, and bringing companies to their knees.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

In the CEO Afterlife

NOVEMBER 4, 2012

The creative industry operates largely by holding ‘creative’ people ransom to their own self-image, precarious sense of self-worth, and fragile – if occasionally out of control ego. This has come as quite a shock I can tell you. I think, I’ve come to the conclusion that the whole thing was a bit of a con. An elaborate hoax.

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Advertising Creativity Industry Bottom-up 265

In the CEO Afterlife

APRIL 10, 2011

In the CEO Afterlife. by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Sixty-five innovative operations - four in the state of California alone. So why don’t they reduce the number of operations? Know the reputation of the CEO. Human Resources.

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CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

MARCH 3, 2014

Caution is the operative word. By contrast, Schultz, Starbucks CEO, is strategically bold, entrepreneurially bold, and imaginatively bold. Human Resources Leadership Marketing Strategy BP Culture Donald Trump Entrepreneurship Howard Schultz Life Mentoring Starbucks Vision' Bold needs a qualifier, a partner.

Human Resources 214

Human Resources Airlines Marketing Strategy Discount 214

In the CEO Afterlife

JUNE 10, 2015

Strategy is Constraining. We used to call this mode of operation, “doing business by the seat of the pants.” Intentionally So. Leaders who walk away from strategic confinement take their organizations in incoherent directions.

Strategy 100

Strategy Critical Success Factor McKinsey Retail 100